The Wildflowers and Native Plants program targets the R&D needs of a unique Australian industry that exports to the world.

Growers can be found in all states of Australia producing a wide variety of flowers including kangaroo paw, Geraldton wax, NSW Christmas bush, pink waxflower and many others.

Our mission is to manage investment in research and development by the Australian wildflower and native plants industry and government to build:

• A profitable industry through more efficient production methods
• A strong reputation as a supplier of improved, new and innovative products
• Expanded domestic and export market opportunities
• Sustainable use of land and water resources.

R&D funding decisions are directed by an industry based advisory committee.