Rural Industries
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| CSS-1A | Adding Value to Venison Forequaters and Trimmings using Cold-Set Binders | Dr Dean Gutzke and Ms Aarti Tobin | 07 3214 2000 | Food Science Australia | |
| DIP-1A | The Development of the Deer Industry as a Major Australian Livestock Industry | Mr Chris Tuckwell | 08 8523 3500 | Deer Industry Projects & Developments Pty Ltd | |
| FP-1A | Exporting Venison to Israel - A market development test case | Lynelle Tume | 07 3821 4200 | FoodScape Pty Ltd | |
| MS978-35 | Reports for 2nd World Deer Farming Congress and the 4th World Deer Biology Conference | Chris Tuckwell | 08 8523 3500 | Deer Industry Company | |
| OVH-1A | A study of reproductive performance and pre-weaning mortality in farmed red deer in Australia | Andrew Hansen | 02 6361 8388 | Orange Veterinary Hospital | |
| UWS-12A | Identification of Factors Associated with Ecchymosis (blood splash) in Deer | Dr Robert Mulley | 02 4570 1438 | Faculty
of Environmental Management & Agriculture
UWS Hawkesbury |
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| Project Title | The Development of the Deer Industry as a Major Australian Livestock Industry |
| RIRDC Project No.: | DIP-1A |
| Researcher: | Mr Chris Tuckwell |
| Organisation: | Deer Industry Projects & Developments
Pty Ltd
PO Box 1105 GAWLER SA 5118 |
| Phone: | 08 8523 3500; Mobile: 0149 864 725 |
| Fax: | 08 8522 6126 |
| Email: | cdtuckwell@bigpond.com.au |
| Objectives |
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| Background | The Australian deer industry's
background has been well documented. The appointment of the Venison Market
Development Manager (VMDM) in 1992 not only led to a significant increase
in the domestic consumption of venison but also to a dramatic increase
in the international demand for Australian venison.
Australian production of deer velvet has also increased to almost 18 tonnes in 1995/96. Despite the creation and development of new markets for Australian deer industry products, the supply of products, particularly venison was maintained by the slaughter of young breeding females resulting in a depletion in the industry's female breeding herds. To maintain existing venison markets in the short term and increase in the long term, the industry's top priority was to increase the size and production capacity of the national herd according to industry Quality Assurance standards. |
| Research | The four major components to the
project were:
(i) implement strategies to increase the size of the National deer herd; (ii) establish a comprehensive industry database of accurate industry statistics; (iii) the establishment of a centralised data transfer centre; and (iv) undertake training programs to educate industry members of the need for increased production, efficiency and quality of production. |
| Outcomes | Six months into the two-year project the industry experienced a significant downfall in product prices which in turn reduced returns to growers. The industry remains in a state of depression at the end of project. However a range of strategies to increase the deer herd have been undertaken. They include the development of a series of seven technical and investment manuals and the reproduction of a range of product promotional material. A database on industry statistics that comprises a mixture of actual and estimated data has been compiled. This information is used to predict industry growth and likely turn off. The Deer Industry Company has established its office as a data transfer centre and maintains technical, statistical, reference and quality assurance databases. An industry Quality Assurance Program has been implemented and its promotion to industry is ongoing. Statistical data collected includes industry information on average venison prices by carcase weight range within breeds. |