Deer - RIRDC Completed Projects in 2006--2007 & Research in Progress as at June 2007

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RIRDC Completed Projects in 2006-2007 & Research in Progress as at June 2007
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DEER - COMPLETED PROJECTS IN 2006–07

PROJECT No PROJECT TITLE RESEARCHER PHONE ORGANISATION

Improve the profitability of the Australian industry for all stakeholders

DIP-17A Industry statistics Mr Chris Tuckwell (08) 8523 3500 Deer Industry Projects & Developments Pty Ltd

DIP-16A Facilitate industry development Mr Chris Tuckwell (08) 8523 3500 Deer Industry Projects & Developments Pty Ltd

Develop international and domestic markets for Australian venison and develop supply chain management programs

US-132A Facilitate industry development Timothy McRae (02) 6360 4771 The University of Sydney

DEER - COMPLETED PROJECTS BEFORE 2006-2007

PROJECT No PROJECT TITLE RESEARCHER PHONE ORGANISATION

Improve on farm production efficiency

UWS-18A Study of the relationship between body condition score, carcass composition and consumer perception of venison quality Dr Robert Mulley (02) 4570 1438 University of Western Sydney

SAR-41A Optimum weaning time of fallow deer in southern Australia Dr Phil Glatz
Dr Yingjun Ru
(08) 83037786 South Australian Research and Development Institute

SAR-26A Effect of salt intake on feed intake and growth rate of fallow and red weaner deer Dr Yingjun Ru (08) 8303 7787 South Australian Research Development Institite

Improve the Profitability of the Australian industry for all stakeholders

CAM-1A Improving Deer Industry Profitability through Research Uptake – Pilot Project Gaye Cameron (03) 5983 2030 Private

DIP-9A Deer Production Handbook and Industry Statistics Chris Tuckwell (08) 8523 3500 Rural Industries Development

DIP-12A Generic Investment Proposal Development Chris Tuckwell (08) 8523 3500 Rural Industries Development

KDI-26A A complete guide to deer farming in Australia Pamela Horsley (08) 9478 3343 Kondinin Group

Facilitate adoption of improved production technologies

DIP-11A Venison Quality Assurance Chris Tuckwell (08) 8523 3500 Rural Industry Development Pty Ltd

DIP-15A Dissemination of results of research projects - 2 Chris Tuckwell (08) 8523 3500 Rural Industry Development Pty Ltd

MAT-1A Restoration of Cartilage by Novel Gene Therapy A/Prof Peter Ghosh
Dennis White
(02) 9926 7239
(02) 4472 1162
Matrix Gene P/L

DIP-13A Dissemination of results of research projects Chris Tuckwell (08) 8523 3500 Rural Industries Development

Develop international and domestic markets for Australian venison and develop supply chain management programs

LBP-2A Deborah Moffat - Presentation of LBP-1A "A domestic market positioning strategy for Australian Venison" findings Deborah Moffat (02) 9938 3399 Loulaki Blue Pty Ltd

DIP-14A National Velvet Accreditation Scheme Database Development Chris Tuckwell (08) 8523 3500 Rural Industry Development Pty Ltd

LBP-1A A domestic market positioning strategy for Australian Venison - A sub-program of RIRDC US-130A Deborah Moffat (02) 9938 3399 Loulaki Blue Pty Ltd

VUT-4A Marketing venison products: Trademark and country-of-origin influences and effects Dr Suku Bhaskaran (03) 9216 8263 Victoria University

Completed Projects - Improve the profitability of the Australian industry for all stakeholders

Project Title Industry statistics

RIRDC Project No.: DIP-17A

Researcher: Mr Chris Tuckwell

Organisation: Deer Industry Projects & Developments Pty Ltd

Phone: (08) 8523 3500

Email: cdt@bigpond.net.au

Objectives To assist development, expansion and confidence in the Australian deer industry by:
1. Ongoing maintenance and regular updating of deer industry databases
2. Regular interpretation and reporting of deer industry statistics

Background The expansion of the industry in Australia continues to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.

Research Project methodology included:
1 Maintenance and regular updating of:
a. Industry contact lists.
b. Statistics related to venison and velvet production.
c. Contact with and provision of industry data to State and Federal government agencies. d. The NVAS database software. 2. Regular and open reporting of market and other information to industry and related agricultural interests.

Outcomes The ongoing development of the Australian deer industry will continue to be dependant on a planned approach to Research and Development that is based on accurate and up-to-date industry statistics.
The project has provided objective collection, interpretation and dissemination of market information.

Implications Statistics continue to show the generally depressed nature of the industry as well as the significant improvement in velvet antler return. They also suggest areas that may be important considerations for future research and development emphasis.

Publications Tuckwell C. (2007). Deer Industry Statistics. RIRDC Project No. DIP-17A.

Completed Projects - Improve the profitability of the Australian industry for all stakeholders

Project Title Facilitate industry development

RIRDC Project No.: DIP-16A

Start Date: 01-Dec-2005

Finish Date: 30-Nov-2006

Researcher: Mr Chris Tuckwell

Organisation: Deer Industry Projects & Developments Pty Ltd

Phone: (08) 8523 3500

Fax: (08) 8523 3301

Email: cdt@bigpond.net.au

Objectives To assist development, expansion and confidence in the Australian deer industry by: ·1 Reviewing existing promotional material and providing a detailed summary of available pamphlets, original art work etc
·2 With consideration of the final report from the RIRDC funded project US-103A, developing a new Five Year Plan for the Australian Deer Industry
·3 Undertaking ongoing maintenance and regular updating of deer industry databases
·4 Undertaking regular interpretation and reporting of deer industry statistics.

Background Encouragement of consumers to consider products of the Australian deer industry must be supported by objective promotional material that highlights the positive aspects of the products and provides information about their ideal preparation. Updates of promotions material could link well with current research undertaken at the University of Western Sydney. The exiting Five-Year Deer Industry Research and Development Plan covers the period 2000-2005. A new plan that identifies appropriate, up-to-date, industry supported key objectives for R&D investments is necessary. The plan will be aimed at supporting the profitable development of the Australian deer industry.
The expansion of the industry in Australia continues to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.

Research Project methodology included: §1 Undertaking a review of existing promotional material and provide a detailed summary of available pamphlets, original art work etc.
§2 With consideration of the final report from the RIRDC funded project US-103A and in consultation with industry stakeholders, develop a new Five Year Plan for the Australian Deer Industry.
§3 Maintenance and regular updating of:
§4 industry contact lists
§5 statistics related to venison and velvet production
§6 contact with and provision of industry data to State and Federal government agencies
§7 the NVAS database software.
§8 Regular and open reporting of market and other information to industry and related agricultural interests.

Outcomes Future deer industry development and promotional programs will rely on production and promulgation of appropriate promotional material. Cost effective production of new material and reproduction of existing material such material will be dependent on knowledge about and availability of existing material and previously developed art work. This project has catalogued available information. With consideration of available up-to-date information including that from the RIRDC project US-103A input was provided during the development of a new Five-Year Deer Industry Research and Development Plan will be developed. The project continued objective collection, interpretation and dissemination of market information.

Implications Statistics not only continue to show the depressed nature of the industry but suggest areas where correct application of research results may help improve the long term prospects for the industry.

Publications Tuckwell C. (in press). Facilitate Industry Development. RIRDC Project No DIP-16A.

Completed Project - Develop international and domestic markets for Australian venison and develop supply chain management programs

Project Title Scholarship - Timothy McRae

RIRDC Project No.: US-132A

Start Date: August 2004

Finish Date: August 2006

Researcher: Timothy McRae

Organisation: University of Sydney

Phone: 02 6365 7770

Email: tmcrae@csu.edu.au

Objectives ·1 What methodological processes appear to be significant in developing an industry endorsed strategic plan for the case situation of the Australian venison industry and what are their perceived strengths and limitations?

Background The broad aim of the research was to develop and implement an industry endorsed strategy that identified choices for growth for all sectors and participant levels of the Australian farmed venison industry, through a portfolio of improved business opportunities and tailored change management strategies.

Research 1. Outcomes and results for the Australian venison industry: where the case study results from the process undertaken to develop a strategic plan for the Australian venison industry are discussed.
2. Outcomes and results from the strategic process: where the results from the methodological processes undertaken in developing a strategic plan are documented and discussed.

Outcomes As a result of the strategic process utilised, a final industry endorsed strategic plan was achieved for the Australian venison industry. The successful endorsement of the plan by industry was largely due to the process utilised and the methodology undertaken. The key feature of the process was the constant validation of research outcomes with industry participants. The constant validation and feedback from industry contributed significantly to the success of both the strategic process and strategic plan for the Australian venison industry. The synergies between the results from the analytical process, relationship process and external factors ensured a positive outcome for the strategic process. The combination of the three processes ensured that the strategic process was robust, flexible and investigative.

Implications The process of developing successful endorsement of a strategic plan for the Australian venison industry relied upon the synergy between analytical and relationship methodologies.
The relationship methodology undertaken by the researchers formed a critical process in this development since the researchers believed it was imperative that a positive professional relationship was created with key industry players during the research process. At all stages in the development of the endorsed strategic plan, the researchers attempted to gain as much industry feedback and opinion as possible. This resulted in the researchers regularly consulting with industry stakeholders about the emerging direction of strategy. In turn, this facilitated establishment of ownership and the successful endorsement of the strategic plan.
The overwhelming endorsement of the final strategic plan by the Australian venison industry provided evidence, at least in a case study approach, that a coordinated strategic process can be successful.

Publications McRae, T.B, Cox, R.J, and Watson G.K, A situation analysis of the Australian Venison industry, Australian Farm Business Management Journal, Vol. 3, no. 1, pp 76-85.
Cox, R.J, Watson, G.K, McRae, T.B, and Cunial, C.M, An Industry endorsed strategic plan for the Australian venison industry, Australian Farm Business Management Journal, Vol. 3, no. 2, pp 14-25.
Cox, R.J, Watson, G.K, McRae, T.B, and Cunial, C.M, Opportunities and limits to the future of the Australian farmed venison industry, Extension Farming Systems Journal, Vol. 2, no. 1, pp 15-26.
Watson, G.K, Cox, R.J, McRae, T.B, and Cunial, C.M, Development of change management initiatives for the Australian venison industry, Extension Farming Systems Journal, Vol. 2, no. 1, pp 81-90.

Completed projects prior to 2006-2007 – Improve on farm production efficiency

Project Title Study of the relationship between body condition score, carcass composition and consumer perception of venison quality

RIRDC Project No.: UWS-18A

Researcher: Dr Robert Mulley

Organisation: University of Western Sydney

Phone: (02) 4570 1438

Fax: (02) 4570 1383

Email: r.mulley@uws.edu.au

Objectives ·1 Characterise the biochemical and physical attributes of deer carcasses for body condition scores 2, 3 & 4 (commercial grades) to increase consumer confidence and quality of supply.
·2 Develop industry best practice for post slaughter management of carcasses to enhance the three major quality components of venison, being tenderness, juiciness and flavour.
·3 Determine the impact of supplementary feeding on the eating quality characteristics of venison.

Background An earlier RIRDC project No. UWS-16A (The Nutritional Requirements of Pregnant and Lactating Red and Fallow Deer) developed a body condition scoring system (BCS) for fallow deer in order to aid quality assurance at the production and processing level. This system provides a common language, which can be used by farmers, processors and marketers to describe carcass characteristics. This work identified a gap in the research in linking on farm production to meat quality. Understanding the relationships between live animal body condition, slaughter techniques and post slaughter carcass management are critical elements for quality assurance of meat.

Research Fallow deer (bucks and does) and red deer (stags) were analysed for meat quality attributes, both biochemical and sensorial. The attributes examined were pH, fat, moisture, juiciness, colour, tenderness, flavour and overall liking. Meat was analysed according to body condition, feed type (pasture vs. grain), sex and post-slaughter hanging techniques (Achilles hung or pelvic suspension). The research results were utilised to make recommendations to industry on optimal pre and post slaughter management techniques.

Outcomes Fallow deer does had better meat quality attributes than fallow deer bucks. Grain-fed animals had no significant improvement in meat quality over pasture fed animals, despite a perceived difference in flavour which did not affect overall liking. Pelvic suspension proved to be able to eliminate any differences or variability in pre slaughter condition of animals i.e. BCS 2 animals performed as well in tenderness and juiciness ratings as animals of BCS 4.

Implications There is no obvious benefit in farmers holding animals back from slaughter until they achieve higher BCS, if pelvic suspension is used. Cull does are valuable in terms of venison quality, being more tender and juicy than bucks. The finishing of animals on grain would appear to be counter productive. Pelvic suspension proved to be an extremely beneficial tool. Meat quality was significantly improved in all cases using this technique. Given the lack of availability of other meat quality enhancing techniques such as electrical stimulation; pelvic suspension or Tenderstretching is a technique that the industry should seriously consider adopting.

Publications Mulley R., Hutchison C, Flesch J., Wiklund E. and Nicetic O. (2006) Venison Quality - The relationship of body
condition score with consumer perception. RIRDC Publication No 06/043.
Hutchison C., (2004) Relationship of Body Condition Score and Carcass Composition to Consumer Perception of Venison Quality, Deer Industry Association of Australia, Biennial Conference, April 2004, Mt Gambier, SA
Hutchison C.L., Mulley, R.C. and Nicetic, O. (2002) The relationship of body condition score and venison quality characteristics in fallow deer (Dama dama). 5th Int. Deer Biology Conference, Quebec City, Canada.
Hutchison C.L., Mulley, R.C., Flesch, J.S & Nicetic, O. (2004) The relationship between body condition score and venison quality, in farmed, entire and castrated Fallow deer bucks (Dama dama) Australian Society of Animal Production Conference, July 2004.
Hutchison, C.L. (2004) Venison quality characteristics in commercial grade fallow deer (Dama dama). Innovations Conference, University of Western Sydney.
Sims, K.L, Mulley, R.C., Hutchison, C.L. & Wiklund, E. (2004) Post slaughter management of fallow deer (Dama dama): Effect of pelvic suspension method on meat tenderness. Deer Industry Association of Australia, Biennial Conference, April 2004, Mt Gambier, SA.
Sims, K.L., Wiklund, E., Hutchison, C.L., Mulley, R.C. and Littlejohn R.P. (2004) Effects of pelvic suspension on the tenderness of meat from Fallow Deer (Dama dama). 50th Int Congress of Meat Sci and Tech, Helsinki, Finland.
Wiklund, E., Hutchison, C., Flesch, J., Mulley, R. & Littlejohn, R.P. (2004) Colour stability and water-holding capacity of M.longissimus and carcass characteristics in Fallow deer (Dama dama) grazed on natural pasture or fed barley. Rangifer (In Press).
Wiklund, E., Mulley, R.C., Hutchison, C.L. and Littlejohn, R.P. (2004) Effect of carcass suspension method on water holding capacity of Fallow deer (Dama dama) and lamb meat (M.Longissimus). 50th Int Congress of Meat Sci and Tech, Helsinki, Finland.
Wiklund E. (2005) Slaktkroppshantering for batter kottkvalitet. Rangifer Report 10, pp. 99-104 (in Swedish with English abstract).

Completed projects prior to 2006-2007 - Improve on farm production efficiency

Project Title Optimum weaning time of fallow deer in southern Australia

RIRDC Project No.: SAR-41A

Researcher: Dr Phil Glatz and Dr Yingjun Ru

Organisation: South Australian Research and Development Institute

Phone: (08) 83037786

Fax: (08) 83037689

Email: Glatz.phil@saugov.sa.gov.au

Objectives ·1 Improve growth rate of weaners during weaning;
·2 Improve profitability of deer farming.

Background The Mediterranean environment is characterised by wet cold winters and hot dry summers. The herbage availability for grazing deer under such an environment fluctuates with the season, resulting in a low availability of green feed in autumn and winter, a surplus of green feed in spring, and a dry feed period in summer/autumn. Deer in these regions fawn in December and January. Most deer farmers allow fawns to stay with does until natural weaning occurs, but a few farmers wean fawns in May-June. Very few farmers wean their fawns in March.
A common question has been posed by deer farmers attending the field days at Roseworthy and at meetings of the South Australian Deer Farmer Association. The farmers question whether they should wean their deer later during May or June to reduce the stress during weaning and to improve performance during the grazing season or should they wean in March to allow does to recover their body conditions for the next reproduction cycle.

Research An on-farm trial comparing early weaning versus late weaning is being conducted on the Bilby Deer Farm in South Australia. Does were first weighed in November 2003. During 2004 does were weighed in March, May, July, September and November. Fawns were weaned early in March and compared with weight of fawns, which were weaned later in June 2004.
In March body weight of does in the early weaned treatment were about 4 kg heavier than does in the late weaned treatment but by May this difference was only 0.7 kg. In September 2004 there was no differences observed in the weight of does on the early and late weaning treatments. Early weaned fawns were 4-5 kg heavier in March and 2 kg heavier in May compared to the late weaned fawns. However in September 2004 there was no difference in the weight of fawns whether they were weaned earlier or later in the year. The body weights of does were similar at the start of the experiment and after the experiment had been completed their body weight was also similar.

Outcomes The advantages of early weaning were apparent early in the season. However by the end of the season there appeared to be no benefits from early weaning.

Implications It is suggested that deer farmers undertake a small trial on their own farms to determine if early weaning is beneficial or not, ensuring that handling is kept to a minimum.

Publications Y. M. Bao*, Y. J. Ru, P. C. Glatz and Z. H. Miao. (2004) The influence of weaning time on deer performance. Asian-Aust. J. Anim. Sci. 17:569-581.

Completed projects prior to 2006-2007 - Improve on farm production efficiency

Project Title: Effect of salt intake on feed intake and growth rate of fallow and red weaner deer

RIRDC Project No.: SAR-26A

Researcher: Dr Yingjun Ru

Organisation: South Australian Research and Development Institute

Phone: 08 83037787

Fax: 08 83037977

Email: ru.yingjun@saugov.sa.gov.au

Objectives · To examine the effect of salt intake in drinking water and feed on feed intake and growth rate of fallow and red deer under grazing conditions,
· To disseminate research outcomes to deer farmers by field days, fact sheets, seminars, workshops and scientific publication,
· To improve profitability and sustainability of the deer industry.

Background Over 70% of the total land surface of Australia is arid and semi-arid with only one quarter of the sheep and cattle population using it for grazing. The forage on this land is mainly bushes (e. g. mulga and bladder saltbush), which have a high salt content. An important source of water for grazing animals in the arid zone is underground water with a high salt content. There is evidence that the concentration of total soluble salts in bore water is 10000 to 15000 ppm and sometimes higher in Australian states except for Queensland and the Northern Territory. Salt content in water in summer increases due to evaporation from water troughs and could have a significant impact on animal production by reducing feed intake and influencing other physiological functions. Research on grazing sheep indicates that a content of 13000 mg NaCI/L in drinking water reduces the size of the microbial population and metabolic activity of sheep and 15000 mg NaCI/L decreases feed intake. This high level of salt in the drinking water often causes a reduction in lamb live weight gain and wool production, and can also cause diarrhoea, fly-strike and higher mortality. However, there is no evidence which indicates whether deer production is influenced by high salt intake either in the feed and water in these regions.

Research To assess the effect of salt level in feed or drinking water on feed intake and growth rate of red and fallow weaner deer, four experiments were conducted over 3 years. The effect of salt level in feed and drinking water on feed intake, water intake and growth rate of fallow and red weaner deer were examined.

Outcomes · The experiments demonstrated that when fresh water is available fallow deer can tolerate a salt level of 3% in feed while body weight gain is not affected when salt level in feed is up to 6% for red deer (weaner). There is no reduction in feed intake when salt level in drinking water is 1.2% for fallow deer and 0.8% for red deer.
· The data on the tolerance of red and fallow weaner deer to salt level in feed and drinking water can be used as a guideline by deer producers to maximise the profitability of deer farming by reducing the risk of excessive salt intake by grazing deer.
· Deer farmers should monitor the health and behaviour of their deer regularly and test the salt level in drinking water and forage to eliminate the risk of excessive salt intake.

Implications The data obtained in this study can be immediately adopted by the deer farmers as guidelines for preventing excessive salt intake during the season. Farmers should not feed fallow deer feed/forage containing over 3% salt even if fresh water is available. The salt level in drinking water should be lower than 1.2% for fallow weaner deer and 0.8% for red weaner deer to avoid any reduction in feed intake. To achieve cost-effective venison production, deer farmers need to regularly test the salt levels in drinking water and forage on their farm, especially in dry, hot summers in southern Australia. Farmers also should be careful when using the salt tolerance level of sheep or other livestock species as guidelines for managing red or fallow deer due to the difference in species ability to cope with excessive salt intake.

Publications Ru, Y. J., P. C. Glatz and Z. H. Miao (2000). Impact of salt intake on red and fallow deer production in Australia (A Review). Asian-Australasian Journal of Animal Science, 13, 1779-1787.
Ru, Y. J. M. Fischer, P. C. Glatz, W. K. Peng and Y. M. Bao (2003). Effect of salt level in the feed on performance of red and fallow weaner deer. Asian Australasian Journal of Animal Science (submitted)
Ru, Y. J., M. Fischer, P. C. Glatz and Y. M. Bao (2003). Effect of salt concentration in water on feed intake and growth rate of fallow weaner deer. Recent Advances in Animal Nutrition in Australia. Vol. 14, pp. 1A.
Ru, Y. J. and P. C. Glatz (2004). Effect of salt level in feed and drinking water on performance of red and fallow weaner deer. Proceedings of Australian Deer Industry Biennial Conference, Mount Gambier, South Australia, Australia.

Completed projects prior to 2006-2007 - Improve the Profitability of the Australian industry for all stakeholders

Project Title: Improving Deer Industry Profitability through Research Uptake – Pilot Project

RIRDC Project No.: CAM-1A

Researcher: Gaye Cameron

Organisation: G Cameron

Phone: 03 5983 2030

Fax: 03 5983 2030

Email: camerongaye@hotmail.com

Objectives ·1 Analyse the costs of production, and set benchmarks as industry standards.
·2 Address the production issues of meeting carcase specifications and weaning percentages.
·3 Assist farmers to market their products at the optimal time.

Background Although RIRDC has funded research for deer farming in the past, some farmers have not availed themselves of this information and others have not put the information into practice. This program was planned to assist farmers to take up the research findings so that deer farmers would become more profitable.

Research A survey was conducted to identify the knowledge and skills that might be addressed to improve production which would lead to more profit. We identified three areas to improve profitability, business bench marking, feeding deer to meet carcase specifications and marketing deer at the optimum time. By implementing the research into nutrition deer farmers are able to meet carcase specifications. Farmers were encouraged to monitor growth rates in order to market stock when prices are at a premium.

Outcomes After identifying the skills required farmers were invited to join a discussion group. Discussion groups have been the best method of improving production and profitability in other grazing industries. Group meetings followed a simple format of sharing farm activities and past experience as well as introducing new research information. The meetings were held on farm where members could see practical examples and demonstrations. The program ran over two years. Farmers looked at the quantity and quality of the pasture they produced and how they might utilize more pasture. The program followed the annual deer production cycle, this included monitoring condition scores to maximise conception rates. Discussion group members were encouraged to participate in a business analysis workshop. This encouraged producers to look at cost of production. Although only a small number supplied data for the analysis we now have some business bench marks for the industry.

Implications The awareness of the availability of research information and programs to assist deer farmers to become more profitable has increased. Members in the discussion groups have new skills and are enthusiastic about continuing to implement research results.

Publications Tuckwell, C. (1998) Australian Deer Industry Manuals RIRDC Publications.
Cameron G. (2005) Research Uptake by Deer Farmers pilot program Research Publication No. 05/127.
Beatson, N. Campbell, A. & Judson, G. (2000) Deer Industry Manual New Zealand Deer Master Project South Canterbury & North Otago Branch NZDFA.
Prograze ® NSW Agriculture.
BizCheck for Red Meat ® Enterprise Health Check® Meat and Livestock Australia.

Completed projects prior to 2006-2007 - Improve the Profitability of the Australian industry for all stakeholders

Project Title: Deer Production Handbook and Industry Statistics

RIRDC Project No.: DIP-9A

Researcher: Chris Tuckwell

Organisation: Rural Industry Developments Pty Ltd
PO Box 1105
Gawler, SA, 1105

Phone: 08 8523 3500

Fax: 08 8523 3301

Email: cdtuckwell@bigpond.com.au

Objectives Specific objectives were to continue the improvement of deer farmer profitability by: ·1 Assisting the commercial application of research results by producing a Deer Production Guide that presents up-to-date technical information and findings of research in a practical and readable form.
·2 Production of the Deer Production Guide as a PDF file that can, in the future, be linked by hypertext to an annotated bibliography maintained as separate file on a CD-ROM (Note: This project did not budgeted to undertake hypertext linking of documents).
·3 Ongoing collection, interpretation and reporting of deer industry statistics and databases.

Background The Australian Deer industry continues to pursue broad community acceptance as a profitable, sustainable Australian Livestock industry. However Australian deer farmers have been slow to adopt improved livestock management, handling technologies and pasture management identified by various research projects. This is in part due to information not being effectively communicated to existing and intending producers. This book will be part of the Industry’s ongoing assistance to deer producers that will improve the profitability of their enterprises by understanding existing and new technologies. The book covers a wide range of topics including comprehensive information on industry origins, transport, nutrition, reproduction, pasture management, health, quality assurance programs, handling, body condition scoring, venison production, velvet production, animal selection and the future for the industry. This practical, ready reference manual will provide deer producers with easily accessible information that will encourage efficient and profitable deer management.
The expansion of the industry in Australia will also continue to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.

Research Project methodology included: 1. A review of deer research from Australia and throughout the world, to produce a practical easy to read summary of technologies known to improve enterprise and industry sustainability and profitability.
2. The production of 2,000 copies of a book of about 300 pages involved a review of each section of the book by appropriately qualified referees selected for their technical competence and expertise in particular fields
3. The Deer Production Guide is provided to RIRDC and the DIAA as a PDF file that will allow future linking, by hypertext, to an annotated bibliography maintained as separate file on a CD-ROM by a software specialist
4. Maintenance of deer industry contact lists, venison statistics and velvet statistics.
5. Regular and open reporting of market and other information to industry.

Outcomes The `Deer Farming Handbook’ that provides up-to-date practical information on all aspects of deer farming has been printed and is available. The handbook provides Australia’s deer farmers with easy access to information that will improve the average performance of Australian deer herds. The Handbook promotes the Deer Industry's National Velvet Accreditation Scheme, provides advice on why it exists, what is involved in obtaining accreditation and how to seek accreditation. It also promotes the Deer Industry’s Quality Assurance program, its benefits and how people should seek and maintain accreditation. The ‘Deer Farming Handbook’ demonstrates the improved returns from improved quality and highlights links that improvement in quality to the adoption of quality assurance program principals and practices.
The database of industry venison and velvet statistics has continued its development and statistical data has been collected and reported to industry during the year and in this report.

Implications This report highlights again that the future of the current industry is inextricably linked to demand from international markets over which it has little control and to its ability to produce and market quality assured products that consistently meet consumer specifications. Although other reports have highlighted this fact, to survive, Australia’s deer farmers need to receive relatively high returns, compared to other livestock species, for the meat they produce. Keys to consistently high returns include: (i) reducing direct competition in markets; (ii) the development and adoption of Quality Assurance programs that guarantee clients consistently receive product that meets all their specifications, and (iii) boutique marketing in high value markets suited to the scale of production.

Publications Tuckwell C. (2004). Deer Production Handbook and Industry Statistics. RIRDC Publication No. 04/042.

Completed projects prior to 2006-2007 - Improve the Profitability of the Australian industry for all stakeholders

Project Title: Generic Investment Proposal Development

RIRDC Project No.: DIP-12A

Researcher: Chris Tuckwell

Organisation: Rural Industry Developments Pty Ltd
PO Box 1105
Gawler, SA, 1105

Phone: 08 8523 3500

Fax: 08 8523 3301

Email: cdtuckwell@bigpond.com.au

Objectives ·1 Specific objectives were to develop a business investment plan for the Australian Deer Industry that can be used to attract large corporate and financial institution investment into deer farming and to seek investment on the basis of the proposal.

Background To expand and consolidate the deer industry there is a need to attract new investors.
The Deer Industry Association has approached some superannuation funds that have advised they may be interested in such an investment (superannuation funds invest about 5% of their funds in agribusiness investments) but require a full business plan for evaluation by an independent review company. The plan would need to provide details of a complete purchase/lease package for a large commercial deer enterprise including land, equipment, animals and management.
The total cost of such an investment is likely to be at least $4 million and will require a complete ten-year financial plan. The enterprise is envisaged as a velvet and venison operation to achieve a dual income stream to offset market fluctuations in each commodity.

Research Project methodology included:
Part A
A review of deer industry statistics from RIRDC funded deer industry development projects and other appropriate papers.
Develop a draft business investment plan for consideration by appropriate industry representatives
Amend the draft plan as required and complete development of the Investment Proposal
Develop a PowerPoint © presentation for use with the proposal
Part B
Develop a dossier of information that can be made available to financial institutions assessing deer enterprise development applications
In association with industry leaders present the proposal to selected investment groups
Provide the proposal to the DIAA to actively seek investment on the basis of the Plan.
The investment proposal package will be provided to leaders of the Deer Industry Association of Australia to allow them to actively seek investment in the industry using the plan developed by this project.

Outcomes To provide the Australian Deer industry with an investment proposal developed with supportable objective data that encourages new investment in the industry and provides a basis for much needed industry growth. Investment in commercial properties that manage large deer herds will enhance the total industry, as it will strengthen the supply base for venison marketers and velvet processors.
The project’s Principal Research Officer, in association with industry leaders present the investment proposal to selected financial institution (s) to encourage their investment in the Australian deer industry. These presentations will also be used by to train and give confidence to industry leaders to provide presentations to other institutions in the future.

Implications This report highlights that the future of the Australian deer industry and new investment in it, is strongly linked to programs of market development. Investors seek opportunities that are market pulled rather than production pushed.
Advice from investment analysers suggests an investment proposal such as the one developed by this project is unlikely to successfully attract investment given the relatively high value of the Australian dollar and the fact that the proposers of the investment (DIAA) are not offering hands-on involvement and continual interest in the investment project.

Completed projects prior to 2006-2007 - Improve the Profitability of the Australian industry for all stakeholders

Project Title:
A complete guide to deer farming in Australia

RIRDC Project No.: KDI-26A

Researcher: Pamela Horsley– Kondinin Group

Organisation: Kondinin Group Inc.
PO Box 913
Cloverdale WA 6105

Phone: 08 9478 3343

Fax: 08 9478 3353

Email: pamelah@kondinin.com.au

Objectives ·1 This project aims to research and report on every area of the Australian deer industry. The report is aimed at farmers interested in farming deer, either as an entirely new enterprise or in conjunction with their existing livestock enterprises.

Background With an estimated gross value of about $7 million, it is surprising that very few Australian farmers know much about deer farming and the domestic and export opportunities for venison and velvet.
This report was written to provide a clear, informative introduction into deer farming in Australia. It covers areas such as latest production methods and technologies, general deer husbandry, marketing options, economics, getting started, breed options, integration with other livestock and farming enterprises and processing.

Research The report topics have been thoroughly researched with continuous consultation with industry experts, including Mr Chris Tuckwell, the RIRDC Deer Research Manager and representatives from the Deer Industry Association of Australia.
Case studies have been conducted on existing deer farmers including how and why they got involved in the industry and how they have integrated deer farming with their existing enterprises.

Outcomes The slow growth of the industry has hampered the development deer farming in Australia, but this report shows despite this there are still some large, well-established deer farm operating very successfully. The case studies indicate farms producing both velvet and venison are the most viable, but farmers looking to enter the industry should consider things like location of abattoirs, potential markets and species selection.

Implications This report will be an invaluable tool for farmers looking to get involved in the Australian deer industry as it provides clear, easy-to-read, practical information on all aspects of the industry.

Publications Kondinin Group Farming Ahead, March 2004, pp42-57, "Deer farming in Australia – Research Report".

Completed projects prior to 2006-2007 - Facilitate adoption of improved production technologies

Project Title Venison Quality Assurance

RIRDC Project No.: DIP-11A

Researcher: Chris Tuckwell

Organisation: Rural Industry Developments Pty Ltd
PO Box 1105
Gawler, SA, 1105

Phone: (08) 8523 3500

Fax: (08) 8523 3301

Email: cdt@bigpond.net.au

Objectives To continue the improvement of the Australian Deer industry Quality Assurance program by upgrading the existing Deer QAMA software program that will improve the capability of the software and in particular provide deer farmers with a previously unavailable ability to: ·1 Record, store, report and analyse data related to animal body weights
·2 Record, store, report and analyse data related to velvet antler production
·3 Undertake some statistical analyses of body weight and velvet weight data.

Background The project sought to improve the original Deer QAMA program. Suggested improvements will assist enterprise management and are also likely to make the program more attractive to international markets.

Research Project methodology will included: 1. Discussion and negotiation of the requirements for the upgrading of the software of industry representatives with the project’s principal researcher and a computer-programming specialist
2. Employing a computer-programming specialist to design and produce an upgraded version of the Deer QAMA software program, under the direction of the Principal researcher
3. Assessment and testing of the software during its development by selected industry representatives
4. Designing the program to allow for future upgrading or amendment should that become necessary.

Outcomes The `Deer Quality Assurance Management and Analysis’ (Deer QAMA) has been rewritten to allow easier recording, storing and reporting of all information that must be maintained by all businesses accredited by the Deer Industry QA program.

Implications The upgraded Deer QAMA program helps provide credibility and audibility of the Australian Deer industry QA programs that is required by the marketplace while simplifying the requirements of data entry by users.

Publications Tuckwell C. (2004). Upgrade of Deer QAMA Software RIRDC Publication No. 04/172.

Completed projects prior to 2006-2007 - Facilitate adoption of improved production technologies

Project Title Dissemination of results of research projects - 2

RIRDC Project No.: DIP-15A

Researcher: Chris Tuckwell

Organisation: Rural Industry Developments Pty Ltd
PO Box 1105
Gawler, SA, 1105

Phone: (08) 8523 3500

Fax: (08) 8523 3301

Email: cdt@bigpond.net.au

Objectives To continue the improvement of deer farmer profitability by: ·1 Expanding the series of seminars undertaken during 2003/2004 to disseminate information and encourage uptake of results of research
·1 The ongoing collection, interpretation and reporting of deer industry statistics and servicing the Venstat program.

Background The Australian Deer industry continues to pursue broad community acceptance as a profitable, sustainable Australian Livestock industry. However Australian deer farmers have been slow to adopt improved livestock management, handling technologies and pasture management identified by various research projects. This is in part due to information not being effectively communicated to existing and intending producers. The seminar series during 2003/2004 based on The Deer Farming Handbook (DFH) produced by RIRDC project DIP-9A provided people with comprehensive information on industry origins, transport, nutrition, reproduction, pasture management, health, quality assurance programs, handling, body condition scoring, venison production, velvet production, animal selection and the future for the industry. The success of the first seminar series led to a second series of seminars based on the book. The seminars provided deer producers with a practical interpretation of results of research to encourage efficient and profitable deer management. The expansion of the industry in Australia continues to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records like those reported here.

Research Project methodology included: ·1 Promotion of the new DFH and the practical interpretation and application of research findings contained within it.
·2 Updating and amendment of visual aids and training information from information contained in the DFH to run seminars that provide practical interpretations of production related deer research from Australia and throughout the world.
·3 Development was undertaken in consultation with other industry specialists
·4 Maintenance of deer industry venison statistics and velvet statistics with regular and open reporting of market and other information to industry and related agricultural interests.

Outcomes A previously developed set of seven PowerPoint © presentations and associated sets of seminar participant notes were developed for use with the seminars. Notes provide links to relative sections in the DFH. As well, an improved spreadsheet was developed to assist people understand some of the nutrition research and more easily and efficiently estimate feed requirements of their stock.
The database of industry venison and velvet statistics has continued its development and statistical data has been collected and reported to industry during the year and in this report

Implications Seminars conducted as part of this project have demonstrated that Australian deer farmers clearly thought that they benefited from the seminars and felt that they were better able to understand the information presented and were more likely to implement new technologies and management practices on the basis of their new understanding. Seminar results also suggest only a small percentage of deer farmers are aware of results or RIRDC funded research. It appears the seminars are a valuable tool for promoting, explaining and encouraging the adoption of RIRDC funded research projects.
Statistics not only continue to show the depressed nature of the industry but suggest areas where correct application of research results may help improve the long term prospects for the industry.

Completed projects prior to 2006-2007 - Facilitate adoption of improved production technologies

Project Title Restoration of Cartilage by Novel Gene Therapy

RIRDC Project No.: MAT-1A

Researchers: Dennis White Prof. Peter Ghosh
16 Denham Avenue, Institute of Bone & Joint Research
Denham’s Beach 2536 University of Sydney and Royal North Shore Hospital

Organisation: Matrix Gene Pty Ltd
16 Denham Avenue
fsDenham’s Beach 2536

Phone: 02-4472 1162

Fax: 02-4472 1162

Email: nancy.W7569@bigpond.com.au

Objectives ·2 The ultimate objective of the present study was to evaluate the potential of a recently discovered gene DACC-7 as an appropriate means for transfecting chondrocytes or mesenchymal stem cells which when transplanted into the cartilage defects would result in a successful repair.

Background Articular cartilage has little capacity to spontaneously repair the defects caused by traumatic injuries or necrosis which, if untreated, will eventually lead to osteoarthritis (OA).
The medical management of OA has achieved limited progress in the past decades; the drugs currently available suppressing the symptoms rather than improving the underlying pathology responsible for the symptoms.
More recently researchers have focused on transplantation procedures that offer the potential to repair and restore a new matrix in cartilage defects. By this means it is anticipated that the on-set and/or progression of OA will be ameliorated.

Research We have investigated the functions of this gene at both the cellular and molecular level.
The protocol used for these studies consisted essentially of dissecting articular cartilage and bone marrow from 4 month old NZ white rabbits and establishing colonies of chondrocytes and mesenchymal stem cells in primary monolayer cultures.
These cells were then either transiently non-virally transfected with hDACC-7 or its vector (mock-transfected) using methods already established in our laboratories.
The transfected cells were then grown in the calcium alginate biomatrix beads in readiness for the subsequent transplantation operations.
Three circular osteochondral defects were created in the patella-femoral groove of both joints of a group of female 3-4 month old NZ white rabbit siblings, into which was transplanted either the biomatrix control, the biomatrix containing the seeded transfected chondrocytes or MSC. One of the defects was left unfilled to serve as a non-treated control.
Animals were euthenased at eleven weeks post-surgery, joints dissected out and examined macroscopically, photographed, and osteochondral slices, encompassing the defects, cut with a fine band saw.
Histological sections were prepared from these blocks and stained with H&E and Toluidine Blue prior to examination and scoring to ascertain the extent of repair using a published scoring system. The protocol for this study was approved by the Animal Ethics Review Committee of the CSIRO Molecular Sciences Division, North Ryde, Sydney.and establishing colonies of chondrocytes and mesenchymal stem cells in primary monolayer cultures.

Outcomes The macroscopic appearance of the joints showed a high level of healing in all defects irrespective of the treatment used. However, the most consistent repair response was obtained for defects filled with DACC-7 transfected mesenchymal stem cells (MSC).

Implications Although the outcome of this study failed to demonstrate that DACC-7 transfected chondrocytes exhibited superior cartilage healing capacity to other treatments this research has provided critical information which demonstrated that the DACC-7 gene could stimulate pro-chondrocyte division at a higher level than mock transfected cells. Although the underlying mechanism is not clear, the cell division could be precisely controlled as shown in the cell proliferation assay. Therefore, DACC-7 has therapeutic potential for cartilage repair.

Completed projects prior to 2006-2007 - Facilitate adoption of improved production technologies

Project Title: Dissemination of results of research projects

RIRDC Project No.: DIP-13A

Researcher: Chris Tuckwell

Organisation: Rural Industry Developments Pty Ltd
PO Box 1105
Gawler, SA, 1105

Phone: 08 8523 3500

Fax: 08 8523 3301

Email: cdtuckwell@bigpond.com

Objectives To continue the improvement of deer farmer profitability by: ·2 Developing and managing a series of seminars to disseminate information and encourage uptake of results of research
·3 Liaising with a representative of the Kondinin group to assist their RIRDC project to increase interest in the deer industry
·4 The ongoing collection, interpretation and reporting of deer industry statistics and servicing the Venstat program

Background Australian deer farmers have been slow to adopt improved livestock management, handling technologies and pasture management identified by various research projects. This is in part due to information not being effectively communicated to existing and intending producers. The Deer Farming Handbook (DFH) produced by RIRDC project DIP-9A provides a practical, ready reference manual to improve the profitability of deer enterprises by improving understanding of existing and new technologies. This project aimed to provide a series of seminars based on the book, covering a wide range of topics including nutrition, reproduction, pasture management, health, quality assurance programs, handling, body condition scoring, venison production, velvet production, animal selection and the future for the industry. Seminars will provide deer producers with a practical interpretation of results of research that will encourage efficient and profitable deer management. The expansion of the industry in Australia will also continue to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.

Research Project methodology included: ·5 Promotion of the new DFH and the practical interpretation and application of research findings contained within it.
·6 Development of visual aids and training information from information contained in the DFH to run a series seminars to provide practical interpretations of production related deer research from Australia and throughout the world.
·7 Development was undertaken in consultation with other industry specialists.
·8 Liaison with a representative of the Kondinin group to assist their RIRDC project to increase interest in the deer industry
·9 Maintenance of deer industry venison statistics and velvet statistics with regular and open reporting of market and other information to industry and related agricultural interests.

Outcomes A set of seven PowerPoint © presentations and associated sets of seminar participant notes were developed for use with the seminars. Notes provide links to relative sections in the DFH. As well, a spreadsheet was developed to assist people understand some of the nutrition research and more easily and efficiently estimate feed requirements of their stock.
The database of industry venison and velvet statistics has continued its development and statistical data has been collected and reported to industry during the year and in this report

Implications Seminars conducted as part of this project have demonstrated that Australian deer farmers clearly thought that they benefited from the seminars and felt that they were better able to understand the information presented and were more likely to implement new technologies and management practices on the basis of their new understanding. On the basis of this finding it appears the seminars are a valuable tool for promoting, explaining and encouraging the adoption of RIRDC funded research projects.
Statistics suggest that given the relatively stable price received in domestic markets and an apparent demand that peaks in the winter months in Australia, the domestic markets appear to offer market opportunities for the Australian industry

Completed projects prior to 2006-2007 - Develop international and domestic markets for Australian venison and develop supply chain management programs

Project Title Deborah Moffat - Presentation of LBP-1A "A domestic market positioning strategy for Australian Venison" findings

RIRDC Project No.: LBP-2A

Researcher: Ms Deborah Moffat

Organisation: Loulaki Blue Pty Ltd

Phone: (02) 9938 3399

Fax: (02) 9938 3399

Email: deborah@loulakiblue.com

Objectives ·4 To present the key messages from RIRDC Project LBP-1A: "A domestic market positioning strategy for Australian Venison" to industry.

Background As part of the RIRDC program for the development of an industry endorsed strategic plan for the Venison Industry Deborah Moffat from Loulaki Blue joined Rod Cox, Geoff Watson and Tim McRae from Charles Sturt University to meet with industry representatives in South Australia and Orange, NSW. Sessions were held in three locations with representatives from throughout the supply chain to hear first hand the results of RIRDC program LBP–1A, and the proposed direction of the industry strategic plan.
Sessions included an overview of the objective of the market research, methodology and feedback from chefs, food service industry representatives and potential domestic consumers on:
·5 market awareness of the product, range of uses and image
·6 key attributes of venison
·7 opportunities identified in the limiting Factors Report
·8 a possible new image and positioning for venison.

Research Session Details
Date: Tuesday 25 October 2005
Location: Hahndorf
Venue: Hahndorf Hill Winery
Date: Wednesday 26 October 2005
Location: Balhanna
Venue: Balhanna Hotel
Date: Tuesday 29 November 2005
Location: Orange
Venue: Charles Sturt University, Orange Campus

Outcomes The response to the presentation of the market research findings of RIRDC project LBP – 1A was very positive. Some session participants found that the findings confirmed their beliefs that t

DEER - COMPLETED PROJECTS IN 2006–07
PROJECT No	PROJECT TITLE			RESEARCHER		PHONE		ORGANISATION
Improve the profitability of the Australian industry for all stakeholders
DIP-17A	Industry statistics			Mr Chris Tuckwell		(08) 8523 3500		Deer Industry Projects & Developments Pty Ltd
DIP-16A	Facilitate industry development			Mr Chris Tuckwell		(08) 8523 3500		Deer Industry Projects & Developments Pty Ltd
Develop international and domestic markets for Australian venison and develop supply chain management programs
US-132A		Facilitate industry development	Timothy McRae		(02) 6360 4771		The University of Sydney

DEER - COMPLETED PROJECTS BEFORE 2006-2007
PROJECT No	PROJECT TITLE	RESEARCHER	PHONE	ORGANISATION
Improve on farm production efficiency
UWS-18A	Study of the relationship between body condition score, carcass composition and consumer perception of venison quality	Dr Robert Mulley	(02) 4570 1438	University of Western Sydney
SAR-41A	Optimum weaning time of fallow deer in southern Australia	Dr Phil Glatz Dr Yingjun Ru	(08) 83037786	South Australian Research and Development Institute
SAR-26A	Effect of salt intake on feed intake and growth rate of fallow and red weaner deer	Dr Yingjun Ru	(08) 8303 7787	South Australian Research Development Institite
Improve the Profitability of the Australian industry for all stakeholders
CAM-1A	Improving Deer Industry Profitability through Research Uptake – Pilot Project	Gaye Cameron	(03) 5983 2030	Private
DIP-9A	Deer Production Handbook and Industry Statistics	Chris Tuckwell	(08) 8523 3500	Rural Industries Development
DIP-12A	Generic Investment Proposal Development	Chris Tuckwell	(08) 8523 3500	Rural Industries Development
KDI-26A	A complete guide to deer farming in Australia	Pamela Horsley	(08) 9478 3343	Kondinin Group
Facilitate adoption of improved production technologies
DIP-11A	Venison Quality Assurance	Chris Tuckwell	(08) 8523 3500	Rural Industry Development Pty Ltd
DIP-15A	Dissemination of results of research projects - 2	Chris Tuckwell	(08) 8523 3500	Rural Industry Development Pty Ltd
MAT-1A	Restoration of Cartilage by Novel Gene Therapy	A/Prof Peter Ghosh Dennis White	(02) 9926 7239 (02) 4472 1162	Matrix Gene P/L
DIP-13A	Dissemination of results of research projects	Chris Tuckwell	(08) 8523 3500	Rural Industries Development
Develop international and domestic markets for Australian venison and develop supply chain management programs
LBP-2A	Deborah Moffat - Presentation of LBP-1A "A domestic market positioning strategy for Australian Venison" findings	Deborah Moffat	(02) 9938 3399	Loulaki Blue Pty Ltd
DIP-14A	National Velvet Accreditation Scheme Database Development	Chris Tuckwell	(08) 8523 3500	Rural Industry Development Pty Ltd
LBP-1A	A domestic market positioning strategy for Australian Venison - A sub-program of RIRDC US-130A	Deborah Moffat	(02) 9938 3399	Loulaki Blue Pty Ltd
VUT-4A	Marketing venison products: Trademark and country-of-origin influences and effects	Dr Suku Bhaskaran	(03) 9216 8263	Victoria University

Project Title	Industry statistics
RIRDC Project No.:	DIP-17A
Researcher:	Mr Chris Tuckwell
Organisation:	Deer Industry Projects & Developments Pty Ltd
Phone:	(08) 8523 3500
Email:	cdt@bigpond.net.au
Objectives	To assist development, expansion and confidence in the Australian deer industry by: 1. Ongoing maintenance and regular updating of deer industry databases 2. Regular interpretation and reporting of deer industry statistics
Background	The expansion of the industry in Australia continues to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.
Research	Project methodology included: 1 Maintenance and regular updating of: a. Industry contact lists. b. Statistics related to venison and velvet production. c. Contact with and provision of industry data to State and Federal government agencies. d. The NVAS database software. 2. Regular and open reporting of market and other information to industry and related agricultural interests.
Outcomes	The ongoing development of the Australian deer industry will continue to be dependant on a planned approach to Research and Development that is based on accurate and up-to-date industry statistics. The project has provided objective collection, interpretation and dissemination of market information.
Implications	Statistics continue to show the generally depressed nature of the industry as well as the significant improvement in velvet antler return. They also suggest areas that may be important considerations for future research and development emphasis.
Publications	Tuckwell C. (2007). Deer Industry Statistics. RIRDC Project No. DIP-17A.

Project Title	Facilitate industry development
RIRDC Project No.:	DIP-16A
Start Date:	01-Dec-2005
Finish Date:	30-Nov-2006
Researcher:	Mr Chris Tuckwell
Organisation:	Deer Industry Projects & Developments Pty Ltd
Phone:	(08) 8523 3500
Fax:	(08) 8523 3301
Email:	cdt@bigpond.net.au
Objectives	To assist development, expansion and confidence in the Australian deer industry by: ·1 Reviewing existing promotional material and providing a detailed summary of available pamphlets, original art work etc ·2 With consideration of the final report from the RIRDC funded project US-103A, developing a new Five Year Plan for the Australian Deer Industry ·3 Undertaking ongoing maintenance and regular updating of deer industry databases ·4 Undertaking regular interpretation and reporting of deer industry statistics.
Background	Encouragement of consumers to consider products of the Australian deer industry must be supported by objective promotional material that highlights the positive aspects of the products and provides information about their ideal preparation. Updates of promotions material could link well with current research undertaken at the University of Western Sydney. The exiting Five-Year Deer Industry Research and Development Plan covers the period 2000-2005. A new plan that identifies appropriate, up-to-date, industry supported key objectives for R&D investments is necessary. The plan will be aimed at supporting the profitable development of the Australian deer industry. The expansion of the industry in Australia continues to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.
Research	Project methodology included: §1 Undertaking a review of existing promotional material and provide a detailed summary of available pamphlets, original art work etc. §2 With consideration of the final report from the RIRDC funded project US-103A and in consultation with industry stakeholders, develop a new Five Year Plan for the Australian Deer Industry. §3 Maintenance and regular updating of: §4 industry contact lists §5 statistics related to venison and velvet production §6 contact with and provision of industry data to State and Federal government agencies §7 the NVAS database software. §8 Regular and open reporting of market and other information to industry and related agricultural interests.

Outcomes	Future deer industry development and promotional programs will rely on production and promulgation of appropriate promotional material. Cost effective production of new material and reproduction of existing material such material will be dependent on knowledge about and availability of existing material and previously developed art work. This project has catalogued available information. With consideration of available up-to-date information including that from the RIRDC project US-103A input was provided during the development of a new Five-Year Deer Industry Research and Development Plan will be developed. The project continued objective collection, interpretation and dissemination of market information.
Implications	Statistics not only continue to show the depressed nature of the industry but suggest areas where correct application of research results may help improve the long term prospects for the industry.
Publications	Tuckwell C. (in press). Facilitate Industry Development. RIRDC Project No DIP-16A.

Project Title	Scholarship - Timothy McRae
RIRDC Project No.:	US-132A
Start Date:	August 2004
Finish Date:	August 2006
Researcher:	Timothy McRae
Organisation:	University of Sydney
Phone:	02 6365 7770
Email:	tmcrae@csu.edu.au
Objectives	·1 What methodological processes appear to be significant in developing an industry endorsed strategic plan for the case situation of the Australian venison industry and what are their perceived strengths and limitations?
Background	The broad aim of the research was to develop and implement an industry endorsed strategy that identified choices for growth for all sectors and participant levels of the Australian farmed venison industry, through a portfolio of improved business opportunities and tailored change management strategies.
Research	1. Outcomes and results for the Australian venison industry: where the case study results from the process undertaken to develop a strategic plan for the Australian venison industry are discussed. 2. Outcomes and results from the strategic process: where the results from the methodological processes undertaken in developing a strategic plan are documented and discussed.
Outcomes	As a result of the strategic process utilised, a final industry endorsed strategic plan was achieved for the Australian venison industry. The successful endorsement of the plan by industry was largely due to the process utilised and the methodology undertaken. The key feature of the process was the constant validation of research outcomes with industry participants. The constant validation and feedback from industry contributed significantly to the success of both the strategic process and strategic plan for the Australian venison industry. The synergies between the results from the analytical process, relationship process and external factors ensured a positive outcome for the strategic process. The combination of the three processes ensured that the strategic process was robust, flexible and investigative.
Implications	The process of developing successful endorsement of a strategic plan for the Australian venison industry relied upon the synergy between analytical and relationship methodologies. The relationship methodology undertaken by the researchers formed a critical process in this development since the researchers believed it was imperative that a positive professional relationship was created with key industry players during the research process. At all stages in the development of the endorsed strategic plan, the researchers attempted to gain as much industry feedback and opinion as possible. This resulted in the researchers regularly consulting with industry stakeholders about the emerging direction of strategy. In turn, this facilitated establishment of ownership and the successful endorsement of the strategic plan. The overwhelming endorsement of the final strategic plan by the Australian venison industry provided evidence, at least in a case study approach, that a coordinated strategic process can be successful.
Publications	McRae, T.B, Cox, R.J, and Watson G.K, A situation analysis of the Australian Venison industry, Australian Farm Business Management Journal, Vol. 3, no. 1, pp 76-85. Cox, R.J, Watson, G.K, McRae, T.B, and Cunial, C.M, An Industry endorsed strategic plan for the Australian venison industry, Australian Farm Business Management Journal, Vol. 3, no. 2, pp 14-25. Cox, R.J, Watson, G.K, McRae, T.B, and Cunial, C.M, Opportunities and limits to the future of the Australian farmed venison industry, Extension Farming Systems Journal, Vol. 2, no. 1, pp 15-26. Watson, G.K, Cox, R.J, McRae, T.B, and Cunial, C.M, Development of change management initiatives for the Australian venison industry, Extension Farming Systems Journal, Vol. 2, no. 1, pp 81-90.

Project Title	Study of the relationship between body condition score, carcass composition and consumer perception of venison quality
RIRDC Project No.:	UWS-18A
Researcher:	Dr Robert Mulley
Organisation:	University of Western Sydney
Phone:	(02) 4570 1438
Fax:	(02) 4570 1383
Email:	r.mulley@uws.edu.au
Objectives	·1 Characterise the biochemical and physical attributes of deer carcasses for body condition scores 2, 3 & 4 (commercial grades) to increase consumer confidence and quality of supply. ·2 Develop industry best practice for post slaughter management of carcasses to enhance the three major quality components of venison, being tenderness, juiciness and flavour. ·3 Determine the impact of supplementary feeding on the eating quality characteristics of venison.
Background	An earlier RIRDC project No. UWS-16A (The Nutritional Requirements of Pregnant and Lactating Red and Fallow Deer) developed a body condition scoring system (BCS) for fallow deer in order to aid quality assurance at the production and processing level. This system provides a common language, which can be used by farmers, processors and marketers to describe carcass characteristics. This work identified a gap in the research in linking on farm production to meat quality. Understanding the relationships between live animal body condition, slaughter techniques and post slaughter carcass management are critical elements for quality assurance of meat.
Research	Fallow deer (bucks and does) and red deer (stags) were analysed for meat quality attributes, both biochemical and sensorial. The attributes examined were pH, fat, moisture, juiciness, colour, tenderness, flavour and overall liking. Meat was analysed according to body condition, feed type (pasture vs. grain), sex and post-slaughter hanging techniques (Achilles hung or pelvic suspension). The research results were utilised to make recommendations to industry on optimal pre and post slaughter management techniques.
Outcomes	Fallow deer does had better meat quality attributes than fallow deer bucks. Grain-fed animals had no significant improvement in meat quality over pasture fed animals, despite a perceived difference in flavour which did not affect overall liking. Pelvic suspension proved to be able to eliminate any differences or variability in pre slaughter condition of animals i.e. BCS 2 animals performed as well in tenderness and juiciness ratings as animals of BCS 4.
Implications	There is no obvious benefit in farmers holding animals back from slaughter until they achieve higher BCS, if pelvic suspension is used. Cull does are valuable in terms of venison quality, being more tender and juicy than bucks. The finishing of animals on grain would appear to be counter productive. Pelvic suspension proved to be an extremely beneficial tool. Meat quality was significantly improved in all cases using this technique. Given the lack of availability of other meat quality enhancing techniques such as electrical stimulation; pelvic suspension or Tenderstretching is a technique that the industry should seriously consider adopting.
Publications	Mulley R., Hutchison C, Flesch J., Wiklund E. and Nicetic O. (2006) Venison Quality - The relationship of body condition score with consumer perception. RIRDC Publication No 06/043. Hutchison C., (2004) Relationship of Body Condition Score and Carcass Composition to Consumer Perception of Venison Quality, Deer Industry Association of Australia, Biennial Conference, April 2004, Mt Gambier, SA Hutchison C.L., Mulley, R.C. and Nicetic, O. (2002) The relationship of body condition score and venison quality characteristics in fallow deer (Dama dama). 5th Int. Deer Biology Conference, Quebec City, Canada. Hutchison C.L., Mulley, R.C., Flesch, J.S & Nicetic, O. (2004) The relationship between body condition score and venison quality, in farmed, entire and castrated Fallow deer bucks (Dama dama) Australian Society of Animal Production Conference, July 2004. Hutchison, C.L. (2004) Venison quality characteristics in commercial grade fallow deer (Dama dama). Innovations Conference, University of Western Sydney. Sims, K.L, Mulley, R.C., Hutchison, C.L. & Wiklund, E. (2004) Post slaughter management of fallow deer (Dama dama): Effect of pelvic suspension method on meat tenderness. Deer Industry Association of Australia, Biennial Conference, April 2004, Mt Gambier, SA. Sims, K.L., Wiklund, E., Hutchison, C.L., Mulley, R.C. and Littlejohn R.P. (2004) Effects of pelvic suspension on the tenderness of meat from Fallow Deer (Dama dama). 50th Int Congress of Meat Sci and Tech, Helsinki, Finland. Wiklund, E., Hutchison, C., Flesch, J., Mulley, R. & Littlejohn, R.P. (2004) Colour stability and water-holding capacity of M.longissimus and carcass characteristics in Fallow deer (Dama dama) grazed on natural pasture or fed barley. Rangifer (In Press). Wiklund, E., Mulley, R.C., Hutchison, C.L. and Littlejohn, R.P. (2004) Effect of carcass suspension method on water holding capacity of Fallow deer (Dama dama) and lamb meat (M.Longissimus). 50th Int Congress of Meat Sci and Tech, Helsinki, Finland. Wiklund E. (2005) Slaktkroppshantering for batter kottkvalitet. Rangifer Report 10, pp. 99-104 (in Swedish with English abstract).

Project Title	Optimum weaning time of fallow deer in southern Australia
RIRDC Project No.:	SAR-41A
Researcher:	Dr Phil Glatz and Dr Yingjun Ru
Organisation:	South Australian Research and Development Institute
Phone:	(08) 83037786
Fax:	(08) 83037689
Email:	Glatz.phil@saugov.sa.gov.au
Objectives	·1 Improve growth rate of weaners during weaning; ·2 Improve profitability of deer farming.
Background	The Mediterranean environment is characterised by wet cold winters and hot dry summers. The herbage availability for grazing deer under such an environment fluctuates with the season, resulting in a low availability of green feed in autumn and winter, a surplus of green feed in spring, and a dry feed period in summer/autumn. Deer in these regions fawn in December and January. Most deer farmers allow fawns to stay with does until natural weaning occurs, but a few farmers wean fawns in May-June. Very few farmers wean their fawns in March. A common question has been posed by deer farmers attending the field days at Roseworthy and at meetings of the South Australian Deer Farmer Association. The farmers question whether they should wean their deer later during May or June to reduce the stress during weaning and to improve performance during the grazing season or should they wean in March to allow does to recover their body conditions for the next reproduction cycle.
Research	An on-farm trial comparing early weaning versus late weaning is being conducted on the Bilby Deer Farm in South Australia. Does were first weighed in November 2003. During 2004 does were weighed in March, May, July, September and November. Fawns were weaned early in March and compared with weight of fawns, which were weaned later in June 2004. In March body weight of does in the early weaned treatment were about 4 kg heavier than does in the late weaned treatment but by May this difference was only 0.7 kg. In September 2004 there was no differences observed in the weight of does on the early and late weaning treatments. Early weaned fawns were 4-5 kg heavier in March and 2 kg heavier in May compared to the late weaned fawns. However in September 2004 there was no difference in the weight of fawns whether they were weaned earlier or later in the year. The body weights of does were similar at the start of the experiment and after the experiment had been completed their body weight was also similar.
Outcomes	The advantages of early weaning were apparent early in the season. However by the end of the season there appeared to be no benefits from early weaning.
Implications	It is suggested that deer farmers undertake a small trial on their own farms to determine if early weaning is beneficial or not, ensuring that handling is kept to a minimum.
Publications	Y. M. Bao*, Y. J. Ru, P. C. Glatz and Z. H. Miao. (2004) The influence of weaning time on deer performance. Asian-Aust. J. Anim. Sci. 17:569-581.

Project Title:	Effect of salt intake on feed intake and growth rate of fallow and red weaner deer
RIRDC Project No.:	SAR-26A
Researcher:	Dr Yingjun Ru
Organisation:	South Australian Research and Development Institute
Phone:	08 83037787
Fax:	08 83037977
Email:	ru.yingjun@saugov.sa.gov.au
Objectives	· To examine the effect of salt intake in drinking water and feed on feed intake and growth rate of fallow and red deer under grazing conditions, · To disseminate research outcomes to deer farmers by field days, fact sheets, seminars, workshops and scientific publication, · To improve profitability and sustainability of the deer industry.
Background	Over 70% of the total land surface of Australia is arid and semi-arid with only one quarter of the sheep and cattle population using it for grazing. The forage on this land is mainly bushes (e. g. mulga and bladder saltbush), which have a high salt content. An important source of water for grazing animals in the arid zone is underground water with a high salt content. There is evidence that the concentration of total soluble salts in bore water is 10000 to 15000 ppm and sometimes higher in Australian states except for Queensland and the Northern Territory. Salt content in water in summer increases due to evaporation from water troughs and could have a significant impact on animal production by reducing feed intake and influencing other physiological functions. Research on grazing sheep indicates that a content of 13000 mg NaCI/L in drinking water reduces the size of the microbial population and metabolic activity of sheep and 15000 mg NaCI/L decreases feed intake. This high level of salt in the drinking water often causes a reduction in lamb live weight gain and wool production, and can also cause diarrhoea, fly-strike and higher mortality. However, there is no evidence which indicates whether deer production is influenced by high salt intake either in the feed and water in these regions.
Research	To assess the effect of salt level in feed or drinking water on feed intake and growth rate of red and fallow weaner deer, four experiments were conducted over 3 years. The effect of salt level in feed and drinking water on feed intake, water intake and growth rate of fallow and red weaner deer were examined.
Outcomes	· The experiments demonstrated that when fresh water is available fallow deer can tolerate a salt level of 3% in feed while body weight gain is not affected when salt level in feed is up to 6% for red deer (weaner). There is no reduction in feed intake when salt level in drinking water is 1.2% for fallow deer and 0.8% for red deer. · The data on the tolerance of red and fallow weaner deer to salt level in feed and drinking water can be used as a guideline by deer producers to maximise the profitability of deer farming by reducing the risk of excessive salt intake by grazing deer. · Deer farmers should monitor the health and behaviour of their deer regularly and test the salt level in drinking water and forage to eliminate the risk of excessive salt intake.
Implications	The data obtained in this study can be immediately adopted by the deer farmers as guidelines for preventing excessive salt intake during the season. Farmers should not feed fallow deer feed/forage containing over 3% salt even if fresh water is available. The salt level in drinking water should be lower than 1.2% for fallow weaner deer and 0.8% for red weaner deer to avoid any reduction in feed intake. To achieve cost-effective venison production, deer farmers need to regularly test the salt levels in drinking water and forage on their farm, especially in dry, hot summers in southern Australia. Farmers also should be careful when using the salt tolerance level of sheep or other livestock species as guidelines for managing red or fallow deer due to the difference in species ability to cope with excessive salt intake.
Publications	Ru, Y. J., P. C. Glatz and Z. H. Miao (2000). Impact of salt intake on red and fallow deer production in Australia (A Review). Asian-Australasian Journal of Animal Science, 13, 1779-1787. Ru, Y. J. M. Fischer, P. C. Glatz, W. K. Peng and Y. M. Bao (2003). Effect of salt level in the feed on performance of red and fallow weaner deer. Asian Australasian Journal of Animal Science (submitted) Ru, Y. J., M. Fischer, P. C. Glatz and Y. M. Bao (2003). Effect of salt concentration in water on feed intake and growth rate of fallow weaner deer. Recent Advances in Animal Nutrition in Australia. Vol. 14, pp. 1A. Ru, Y. J. and P. C. Glatz (2004). Effect of salt level in feed and drinking water on performance of red and fallow weaner deer. Proceedings of Australian Deer Industry Biennial Conference, Mount Gambier, South Australia, Australia.

Project Title:	Improving Deer Industry Profitability through Research Uptake – Pilot Project
RIRDC Project No.:	CAM-1A
Researcher:	Gaye Cameron
Organisation:	G Cameron
Phone:	03 5983 2030
Fax:	03 5983 2030
Email:	camerongaye@hotmail.com
Objectives	·1 Analyse the costs of production, and set benchmarks as industry standards. ·2 Address the production issues of meeting carcase specifications and weaning percentages. ·3 Assist farmers to market their products at the optimal time.
Background	Although RIRDC has funded research for deer farming in the past, some farmers have not availed themselves of this information and others have not put the information into practice. This program was planned to assist farmers to take up the research findings so that deer farmers would become more profitable.
Research	A survey was conducted to identify the knowledge and skills that might be addressed to improve production which would lead to more profit. We identified three areas to improve profitability, business bench marking, feeding deer to meet carcase specifications and marketing deer at the optimum time. By implementing the research into nutrition deer farmers are able to meet carcase specifications. Farmers were encouraged to monitor growth rates in order to market stock when prices are at a premium.
Outcomes	After identifying the skills required farmers were invited to join a discussion group. Discussion groups have been the best method of improving production and profitability in other grazing industries. Group meetings followed a simple format of sharing farm activities and past experience as well as introducing new research information. The meetings were held on farm where members could see practical examples and demonstrations. The program ran over two years. Farmers looked at the quantity and quality of the pasture they produced and how they might utilize more pasture. The program followed the annual deer production cycle, this included monitoring condition scores to maximise conception rates. Discussion group members were encouraged to participate in a business analysis workshop. This encouraged producers to look at cost of production. Although only a small number supplied data for the analysis we now have some business bench marks for the industry.
Implications	The awareness of the availability of research information and programs to assist deer farmers to become more profitable has increased. Members in the discussion groups have new skills and are enthusiastic about continuing to implement research results.
Publications	Tuckwell, C. (1998) Australian Deer Industry Manuals RIRDC Publications. Cameron G. (2005) Research Uptake by Deer Farmers pilot program Research Publication No. 05/127. Beatson, N. Campbell, A. & Judson, G. (2000) Deer Industry Manual New Zealand Deer Master Project South Canterbury & North Otago Branch NZDFA. Prograze ® NSW Agriculture. BizCheck for Red Meat ® Enterprise Health Check® Meat and Livestock Australia.

Project Title:	Deer Production Handbook and Industry Statistics
RIRDC Project No.:	DIP-9A
Researcher:	Chris Tuckwell
Organisation:	Rural Industry Developments Pty Ltd PO Box 1105 Gawler, SA, 1105
Phone:	08 8523 3500
Fax:	08 8523 3301
Email:	cdtuckwell@bigpond.com.au
Objectives	Specific objectives were to continue the improvement of deer farmer profitability by: ·1 Assisting the commercial application of research results by producing a Deer Production Guide that presents up-to-date technical information and findings of research in a practical and readable form. ·2 Production of the Deer Production Guide as a PDF file that can, in the future, be linked by hypertext to an annotated bibliography maintained as separate file on a CD-ROM (Note: This project did not budgeted to undertake hypertext linking of documents). ·3 Ongoing collection, interpretation and reporting of deer industry statistics and databases.
Background	The Australian Deer industry continues to pursue broad community acceptance as a profitable, sustainable Australian Livestock industry. However Australian deer farmers have been slow to adopt improved livestock management, handling technologies and pasture management identified by various research projects. This is in part due to information not being effectively communicated to existing and intending producers. This book will be part of the Industry’s ongoing assistance to deer producers that will improve the profitability of their enterprises by understanding existing and new technologies. The book covers a wide range of topics including comprehensive information on industry origins, transport, nutrition, reproduction, pasture management, health, quality assurance programs, handling, body condition scoring, venison production, velvet production, animal selection and the future for the industry. This practical, ready reference manual will provide deer producers with easily accessible information that will encourage efficient and profitable deer management. The expansion of the industry in Australia will also continue to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records.
Research	Project methodology included: 1. A review of deer research from Australia and throughout the world, to produce a practical easy to read summary of technologies known to improve enterprise and industry sustainability and profitability. 2. The production of 2,000 copies of a book of about 300 pages involved a review of each section of the book by appropriately qualified referees selected for their technical competence and expertise in particular fields 3. The Deer Production Guide is provided to RIRDC and the DIAA as a PDF file that will allow future linking, by hypertext, to an annotated bibliography maintained as separate file on a CD-ROM by a software specialist 4. Maintenance of deer industry contact lists, venison statistics and velvet statistics. 5. Regular and open reporting of market and other information to industry.
Outcomes	The `Deer Farming Handbook’ that provides up-to-date practical information on all aspects of deer farming has been printed and is available. The handbook provides Australia’s deer farmers with easy access to information that will improve the average performance of Australian deer herds. The Handbook promotes the Deer Industry's National Velvet Accreditation Scheme, provides advice on why it exists, what is involved in obtaining accreditation and how to seek accreditation. It also promotes the Deer Industry’s Quality Assurance program, its benefits and how people should seek and maintain accreditation. The ‘Deer Farming Handbook’ demonstrates the improved returns from improved quality and highlights links that improvement in quality to the adoption of quality assurance program principals and practices. The database of industry venison and velvet statistics has continued its development and statistical data has been collected and reported to industry during the year and in this report.
Implications	This report highlights again that the future of the current industry is inextricably linked to demand from international markets over which it has little control and to its ability to produce and market quality assured products that consistently meet consumer specifications. Although other reports have highlighted this fact, to survive, Australia’s deer farmers need to receive relatively high returns, compared to other livestock species, for the meat they produce. Keys to consistently high returns include: (i) reducing direct competition in markets; (ii) the development and adoption of Quality Assurance programs that guarantee clients consistently receive product that meets all their specifications, and (iii) boutique marketing in high value markets suited to the scale of production.
Publications	Tuckwell C. (2004). Deer Production Handbook and Industry Statistics. RIRDC Publication No. 04/042.

Project Title:	Generic Investment Proposal Development
RIRDC Project No.:	DIP-12A
Researcher:	Chris Tuckwell
Organisation:	Rural Industry Developments Pty Ltd PO Box 1105 Gawler, SA, 1105
Phone:	08 8523 3500
Fax:	08 8523 3301
Email:	cdtuckwell@bigpond.com.au
Objectives	·1 Specific objectives were to develop a business investment plan for the Australian Deer Industry that can be used to attract large corporate and financial institution investment into deer farming and to seek investment on the basis of the proposal.
Background	To expand and consolidate the deer industry there is a need to attract new investors. The Deer Industry Association has approached some superannuation funds that have advised they may be interested in such an investment (superannuation funds invest about 5% of their funds in agribusiness investments) but require a full business plan for evaluation by an independent review company. The plan would need to provide details of a complete purchase/lease package for a large commercial deer enterprise including land, equipment, animals and management. The total cost of such an investment is likely to be at least $4 million and will require a complete ten-year financial plan. The enterprise is envisaged as a velvet and venison operation to achieve a dual income stream to offset market fluctuations in each commodity.
Research	Project methodology included: Part A A review of deer industry statistics from RIRDC funded deer industry development projects and other appropriate papers. Develop a draft business investment plan for consideration by appropriate industry representatives Amend the draft plan as required and complete development of the Investment Proposal Develop a PowerPoint © presentation for use with the proposal Part B Develop a dossier of information that can be made available to financial institutions assessing deer enterprise development applications In association with industry leaders present the proposal to selected investment groups Provide the proposal to the DIAA to actively seek investment on the basis of the Plan. The investment proposal package will be provided to leaders of the Deer Industry Association of Australia to allow them to actively seek investment in the industry using the plan developed by this project.

Project Title:	A complete guide to deer farming in Australia
RIRDC Project No.:	KDI-26A
Researcher:	Pamela Horsley– Kondinin Group
Organisation:	Kondinin Group Inc. PO Box 913 Cloverdale WA 6105
Phone:	08 9478 3343
Fax:	08 9478 3353
Email:	pamelah@kondinin.com.au
Objectives	·1 This project aims to research and report on every area of the Australian deer industry. The report is aimed at farmers interested in farming deer, either as an entirely new enterprise or in conjunction with their existing livestock enterprises.
Background	With an estimated gross value of about $7 million, it is surprising that very few Australian farmers know much about deer farming and the domestic and export opportunities for venison and velvet. This report was written to provide a clear, informative introduction into deer farming in Australia. It covers areas such as latest production methods and technologies, general deer husbandry, marketing options, economics, getting started, breed options, integration with other livestock and farming enterprises and processing.
Research	The report topics have been thoroughly researched with continuous consultation with industry experts, including Mr Chris Tuckwell, the RIRDC Deer Research Manager and representatives from the Deer Industry Association of Australia. Case studies have been conducted on existing deer farmers including how and why they got involved in the industry and how they have integrated deer farming with their existing enterprises.
Outcomes	The slow growth of the industry has hampered the development deer farming in Australia, but this report shows despite this there are still some large, well-established deer farm operating very successfully. The case studies indicate farms producing both velvet and venison are the most viable, but farmers looking to enter the industry should consider things like location of abattoirs, potential markets and species selection.
Implications	This report will be an invaluable tool for farmers looking to get involved in the Australian deer industry as it provides clear, easy-to-read, practical information on all aspects of the industry.
Publications	Kondinin Group Farming Ahead, March 2004, pp42-57, "Deer farming in Australia – Research Report".

Project Title	Venison Quality Assurance
RIRDC Project No.:	DIP-11A
Researcher:	Chris Tuckwell
Organisation:	Rural Industry Developments Pty Ltd PO Box 1105 Gawler, SA, 1105
Phone:	(08) 8523 3500
Fax:	(08) 8523 3301
Email:	cdt@bigpond.net.au
Objectives	To continue the improvement of the Australian Deer industry Quality Assurance program by upgrading the existing Deer QAMA software program that will improve the capability of the software and in particular provide deer farmers with a previously unavailable ability to: ·1 Record, store, report and analyse data related to animal body weights ·2 Record, store, report and analyse data related to velvet antler production ·3 Undertake some statistical analyses of body weight and velvet weight data.
Background	The project sought to improve the original Deer QAMA program. Suggested improvements will assist enterprise management and are also likely to make the program more attractive to international markets.
Research	Project methodology will included: 1. Discussion and negotiation of the requirements for the upgrading of the software of industry representatives with the project’s principal researcher and a computer-programming specialist 2. Employing a computer-programming specialist to design and produce an upgraded version of the Deer QAMA software program, under the direction of the Principal researcher 3. Assessment and testing of the software during its development by selected industry representatives 4. Designing the program to allow for future upgrading or amendment should that become necessary.
Outcomes	The `Deer Quality Assurance Management and Analysis’ (Deer QAMA) has been rewritten to allow easier recording, storing and reporting of all information that must be maintained by all businesses accredited by the Deer Industry QA program.
Implications	The upgraded Deer QAMA program helps provide credibility and audibility of the Australian Deer industry QA programs that is required by the marketplace while simplifying the requirements of data entry by users.
Publications	Tuckwell C. (2004). Upgrade of Deer QAMA Software RIRDC Publication No. 04/172.

Project Title	Dissemination of results of research projects - 2
RIRDC Project No.:	DIP-15A
Researcher:	Chris Tuckwell
Organisation:	Rural Industry Developments Pty Ltd PO Box 1105 Gawler, SA, 1105
Phone:	(08) 8523 3500
Fax:	(08) 8523 3301
Email:	cdt@bigpond.net.au
Objectives	To continue the improvement of deer farmer profitability by: ·1 Expanding the series of seminars undertaken during 2003/2004 to disseminate information and encourage uptake of results of research ·1 The ongoing collection, interpretation and reporting of deer industry statistics and servicing the Venstat program.
Background	The Australian Deer industry continues to pursue broad community acceptance as a profitable, sustainable Australian Livestock industry. However Australian deer farmers have been slow to adopt improved livestock management, handling technologies and pasture management identified by various research projects. This is in part due to information not being effectively communicated to existing and intending producers. The seminar series during 2003/2004 based on The Deer Farming Handbook (DFH) produced by RIRDC project DIP-9A provided people with comprehensive information on industry origins, transport, nutrition, reproduction, pasture management, health, quality assurance programs, handling, body condition scoring, venison production, velvet production, animal selection and the future for the industry. The success of the first seminar series led to a second series of seminars based on the book. The seminars provided deer producers with a practical interpretation of results of research to encourage efficient and profitable deer management. The expansion of the industry in Australia continues to be dependent on objective collection, interpretation and dissemination of positive market information as well as the development of marketing and production strategies based on accurate records like those reported here.
Research	Project methodology included: ·1 Promotion of the new DFH and the practical interpretation and application of research findings contained within it. ·2 Updating and amendment of visual aids and training information from information contained in the DFH to run seminars that provide practical interpretations of production related deer research from Australia and throughout the world. ·3 Development was undertaken in consultation with other industry specialists ·4 Maintenance of deer industry venison statistics and velvet statistics with regular and open reporting of market and other information to industry and related agricultural interests.

Project Title	Restoration of Cartilage by Novel Gene Therapy
RIRDC Project No.:	MAT-1A
Researchers:	Dennis White Prof. Peter Ghosh 16 Denham Avenue, Institute of Bone & Joint Research Denham’s Beach 2536 University of Sydney and Royal North Shore Hospital
Organisation:	Matrix Gene Pty Ltd 16 Denham Avenue fsDenham’s Beach 2536
Phone:	02-4472 1162
Fax:	02-4472 1162
Email:	nancy.W7569@bigpond.com.au
Objectives	·2 The ultimate objective of the present study was to evaluate the potential of a recently discovered gene DACC-7 as an appropriate means for transfecting chondrocytes or mesenchymal stem cells which when transplanted into the cartilage defects would result in a successful repair.
Background	Articular cartilage has little capacity to spontaneously repair the defects caused by traumatic injuries or necrosis which, if untreated, will eventually lead to osteoarthritis (OA). The medical management of OA has achieved limited progress in the past decades; the drugs currently available suppressing the symptoms rather than improving the underlying pathology responsible for the symptoms. More recently researchers have focused on transplantation procedures that offer the potential to repair and restore a new matrix in cartilage defects. By this means it is anticipated that the on-set and/or progression of OA will be ameliorated.
Research	We have investigated the functions of this gene at both the cellular and molecular level. The protocol used for these studies consisted essentially of dissecting articular cartilage and bone marrow from 4 month old NZ white rabbits and establishing colonies of chondrocytes and mesenchymal stem cells in primary monolayer cultures. These cells were then either transiently non-virally transfected with hDACC-7 or its vector (mock-transfected) using methods already established in our laboratories. The transfected cells were then grown in the calcium alginate biomatrix beads in readiness for the subsequent transplantation operations. Three circular osteochondral defects were created in the patella-femoral groove of both joints of a group of female 3-4 month old NZ white rabbit siblings, into which was transplanted either the biomatrix control, the biomatrix containing the seeded transfected chondrocytes or MSC. One of the defects was left unfilled to serve as a non-treated control. Animals were euthenased at eleven weeks post-surgery, joints dissected out and examined macroscopically, photographed, and osteochondral slices, encompassing the defects, cut with a fine band saw. Histological sections were prepared from these blocks and stained with H&E and Toluidine Blue prior to examination and scoring to ascertain the extent of repair using a published scoring system. The protocol for this study was approved by the Animal Ethics Review Committee of the CSIRO Molecular Sciences Division, North Ryde, Sydney.and establishing colonies of chondrocytes and mesenchymal stem cells in primary monolayer cultures.
Outcomes	The macroscopic appearance of the joints showed a high level of healing in all defects irrespective of the treatment used. However, the most consistent repair response was obtained for defects filled with DACC-7 transfected mesenchymal stem cells (MSC).
Implications	Although the outcome of this study failed to demonstrate that DACC-7 transfected chondrocytes exhibited superior cartilage healing capacity to other treatments this research has provided critical information which demonstrated that the DACC-7 gene could stimulate pro-chondrocyte division at a higher level than mock transfected cells. Although the underlying mechanism is not clear, the cell division could be precisely controlled as shown in the cell proliferation assay. Therefore, DACC-7 has therapeutic potential for cartilage repair.

Project Title	Deborah Moffat - Presentation of LBP-1A "A domestic market positioning strategy for Australian Venison" findings
RIRDC Project No.:	LBP-2A
Researcher:	Ms Deborah Moffat
Organisation:	Loulaki Blue Pty Ltd
Phone:	(02) 9938 3399
Fax:	(02) 9938 3399
Email:	deborah@loulakiblue.com
Objectives	·4 To present the key messages from RIRDC Project LBP-1A: "A domestic market positioning strategy for Australian Venison" to industry.
Background	As part of the RIRDC program for the development of an industry endorsed strategic plan for the Venison Industry Deborah Moffat from Loulaki Blue joined Rod Cox, Geoff Watson and Tim McRae from Charles Sturt University to meet with industry representatives in South Australia and Orange, NSW. Sessions were held in three locations with representatives from throughout the supply chain to hear first hand the results of RIRDC program LBP–1A, and the proposed direction of the industry strategic plan. Sessions included an overview of the objective of the market research, methodology and feedback from chefs, food service industry representatives and potential domestic consumers on: ·5 market awareness of the product, range of uses and image ·6 key attributes of venison ·7 opportunities identified in the limiting Factors Report ·8 a possible new image and positioning for venison.
Research	Session Details Date: Tuesday 25 October 2005 Location: Hahndorf Venue: Hahndorf Hill Winery Date: Wednesday 26 October 2005 Location: Balhanna Venue: Balhanna Hotel Date: Tuesday 29 November 2005 Location: Orange Venue: Charles Sturt University, Orange Campus
Outcomes	The response to the presentation of the market research findings of RIRDC project LBP – 1A was very positive. Some session participants found that the findings confirmed their beliefs that t