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Supplying Supermarkets with Asian Vegetables
Geoff Pritchard
With close to three decades experience in the produce industry
Geoff Pritchard founded Bermah Pty Ltd in 1993 to market and
distribute predominantly Pacific Island produce. In 1997, an
opportunity presented itself to utilise his marketing and
distribution expertise with the introduction of Asian vegetables and
exotic fruit to supermarket groups Australia-wide.
Market research indicated that in 1994 there was estimated 1.1
million Australian residents born in Asia or had one parent born in
Asia. In 1991 there was 264 000 Australian residents born in the
Pacific Islands. Additionally, in 1993 it was estimated that 65% of
Australians cook stir-fry twice a week regardless of origin.
Chinese New Year 1998, Bermah, in conjunction with Woolworths
supermarkets, launched the "Imperial Banquet" range of Asian
vegetables and exotic fruit to the Australia consumer. The
overwhelming success of this promotion resulted in permanent
positions of this product range in supermarket outlets throughout
Australia. To ensure continuity of the current success and fully
develop the sales potential of Asian vegetables, the following areas
need to be constantly addressed:
Consumer education and product awareness Bermah
achieved this through consistent marketing programs which include
clear product identification, in store taste sampling demonstrations
and store level representation designed to inform and educate the
fruit and vegetable personnel.
Transparent grower relationships to continually monitor
quality, supply and pricing structures. A grower network
infrastructure to enable vital issues such as transportation,
warehousing and packaging to be addressed as a unified group.
Quality control and product development
Typically the range of Asian vegetables and fruits grown in
tropical regions of Australia (Northern Territory and Far North
Queensland) is hindered by the distance from markets which is
essentially in state capital cities. In the past little
consideration was given to adequate control or understanding of how
to get produce to market in good condition. Losses due to poor
condition and product breakdown on arrival has been great. The poor
condition on arrival resulted in smaller sales and limited the
possibility of repeat purchases by the customer. To overcome this
major factor in product development, it is crucial that studies are
undertaken to ensure product arrives at market in optimum condition.
This can only be achieved if all areas of the cool-chain are
correctly put in place - from harvesting to cooling (Hydro cooling
is recommended for Asian vegetables). It is essential that correct
transportation controls are in operation and closely monitored by
temperature gauges (e.g. Cox Recorders) included with each
consignment.
Export of Asian vegetables This is an area of
untapped potential which will not be fully realised until all areas
of the domestic market are satisfactorily addressed.
The future for Asian vegetables in the Australian and export
markets is unlimited. Open communication and regular grower visits
by Geoff and his team at Bermah are going a long way towards the
implementation of necessary systems and procedures that will ensure
the long term success of this product range.
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Bermah Pty Ltd P O Box 392 SYDNEY MARKETS
NSW 2129 Tel: (02) 9748 8800 Fax: (02) 9748 8808
Mr Levis Campagnola (pepper grower), Mr
Daniel Lutman (Produce Buyer, Bermah Pty Ltd) and Mr Geoff
Pritchard (Director, Bermah Pty Ltd) |
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Hot Chilli Development in Australia: Growing, Postharvest &
Processing Procedures (Project UA-38A)Andreas
Klieber
This research project is virtually completed and a RIRDC final
report detailing the research aspects will be available soon.
Research students involved in the project were Mayuree Krajayklang,
a PhD student covering most aspects of the reported research, and
Nancy Bagnato, an honours student conducting work on the colour
stability aspects of chilli powders.
The main control points in chilli production systems for spice
powder in Australia were investigated in relation to quality and
economic viability. These included irrigation needs, managing plants
for machine harvest, postharvest ripening of chilli fruit, drying
and processing and storage of the powder.
Production factors A range of production factors
can influence quality and yield of chilli spice. Low temperatures
dramatically reduce the pungency level of chillies, and while that
factor cannot be altered in the field, this needs to be considered
when planning a location and time of planting for chillies.
Locations with warm summer months are preferable, and many areas in
Australia may therefore be suitable. Timing of planting needs to be
in spring to target a time of harvest from January to March. Later
harvests significantly delay maturation and result in low levels of
heat as temperatures decline. Irrigation also has a major impact,
especially at the time of flowering and fruit development, as chilli
bushes readily drop fruit and flowers if they become water deficit
stressed. This reduces yield dramatically. Proper irrigation (eg.
trickle irrigation) needs to be practiced, taking into account the
small area of the root zone.
Harvesting 'Caysan' chillies were treated with
ethephon to synchronise maturation for once-over machine harvesting,
since manual harvesting incurs excessive labour costs. Ethephon was
applied at rates of 0-5000ppm as foliar sprays. The colouration of
the top node fruit was accelerated and some minor gains in colour
and pungency of the chilli powder were observed in some of the
ethephon treatments. However, fruit drop and defoliation were severe
and overall marketable fruit yield decreased at all rates. This
makes ethephon treatments uneconomical, considering the cost of
sprays and yield reduction. An alternative is to leave fruit on the
bush until the top nodes are a marketable deep red colour. This is
possible as fruit do not normally drop. While fruit at the lower
nodes may be partially dried, this causes no problem for dried
chilli powder production. While the growing and maturation period on
the bush is longer, it is of no commercial concern in the growing
areas investigated (Adelaide and Hunter Valley). In non-tropical
areas only one crop per season is feasible and there is no risk of
frost in the late season if planting is not too late.
Postharvest ripening To increase yields of
machine harvests of chillies, grading out green or not fully red
coloured fruit for further ripening and later processing was
investigated. Fruit that had not started to show red colour did not
ripen, and colour intensity of partially red fruit when ripe was
less than of fruit fully coloured on the bush. It is essential that
as many fruit as possible mature on the plant.
Drying The effect of type of dryer on spice
quality was investigated. Heat pump and hot air dryers could be
used, as long as drying temperatures did not exceed 60°C. Excessive
temperatures resulted in a brown rather than a bright red powder.
Drying was very slow unless fruit were cut into segments before
drying. The advantage of heat pump dryers is that they are more
energy efficient and can be used at lower temperatures. Freeze
drying, was not suitable as fruit took a long time to dry and
processing could only occur with low volumes. Fruit had a whitish
appearance after drying.
Processing A number of processing strategies
were investigated in relation to spice powder quality and colour
stability. Mixing seed with flesh is considered to reduce the rate
of colour loss, while adding seed oil is practiced to increase
powder gloss. The use of different mills has been suggested to
result in variation of powder quality. Lastly added antioxidants
have been suggested to reduce the rate of autoxidation and
destruction of the red carotenoid pigments. Mixing seed with chilli
flesh stabilised the red colour of the powder with the degree of
stabilisation depending on antioxidants present in the seed.
However, shelf life was shortened as the seed diluted the colour.
When deciding to add seed the choice is further complicated with
fact that no seed reduces yield and pungency. Overall it would be
best practice to select cultivars with a high colour content, adding
seed at a naturally occurring flesh to seed ratio (100:60 for
'Caysan' chilli) and relying on storage treatments to reduce colour
loss. Commercial hammer mills produce a powder of equal quality to a
traditional stone milled product. Seed oil should not be added to
powder to produce a glossy appearance as colour loss is unaffected
and a high risk of rancidity development exists. Vitamin E is
effective as an antioxidant in reducing colour loss but this
practice is not permitted by the Australian Food Standards.
Storage of powder Where shelf life was less than
3 weeks, accelerated shelf life studies at 37°C was used. Powder
should be stored under cool conditions and out of light to reduce
rate of colour loss; it should not be dried to a moisture content
below 5%. However, we found that storage in a nitrogen atmosphere
virtually stopped any colour loss, since autoxidation of the red
carotenoid pigments was prevented.
Ms. Mayuree
Krajayklang Dr. Andreas Klieber Department of
Horticulture Viticulture and Oenology The University of
Adelaide, Waite Campus PMB 1, Glen Osmond SA 5064 Tel:
(08) 8303 6653, Fax: (08) 8303 7116
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_files/kklang.jpeg) Ms. M.
Krajayklang |
_files/aklieber.jpeg) Dr. A.
Klieber |
Australia's Burgeoning Bamboo Industry
Victor Cusack
Believe it or not, Australians are eating about 8,000 tonnes of
bamboo shoots each year, virtually all out of tins! The world is
eating more than 2 million tonnes of bamboo shoots annually, so far
only commercially grown in the Northern Hemisphere. For many Asian
folk, bamboo shoots are is sufficiently important that they eat
fresh shoots when in season and content themselves with tinned,
pickled or dried shoots for almost six months of each year!
Australia's rapidly growing Southern Hemisphere bamboo farmers
are uniquely positioned to capture these windows of opportunity to
provide fresh shoots into Asia when no other fresh shoots are
available. Already there are between 150 and 200 hectares planted,
and a 1000 hectare export plantation is currently being established
on the Atherton Tablelands in Northern Queensland.
Whilst these locally planted areas may sound impressive, Taiwan
has more than 90,000 ha of one species alone (Dendrocalamus
latiflorus), China more than 100,000 ha of the same species, and
Thailand more than 60,000 ha of another superior species
(Dendrocalamus asper). That does not include the vast natural
stands of moso in China plus thousands of hectares in Japan.
Europe's considerable consumption is currently unknown while the
USA's known consumption of more than 30,000 tonnes could well absorb
our total crop! When mature bamboo produces two crops each year. One
being edible shoots which are usually not produced until three years
after planting, and the other, bamboo culms (timber) available after
six to seven years. A well managed mature plantation of superior
species can expect to produce a conservative 10 tonnes/ha/yr of high
quality edible shoots together with about 12 to 15 tonnes of 12%
dried timber/ha each year. Timber yields can be increased if
required by reducing the shoot harvest.
So far the main bamboo growing areas are coastal Northern NSW and
Southern Queensland, both soon to be overtaken by Atherton's export
plantation. Those tropical, monsoonal rainfall, low frost areas are
ideally suited to the sympodial bamboos which are non-invasive
clumping species that can reach full six month long (January to
June) annual shoot production in about 5 years. However, the
southern areas of Australia with high winter rainfall and dry
summers such as Tasmania and coastal Victoria could well benefit
from growing the monopodial temperate bamboos which are running
species that have a profitable five week shoot season late autumn or
spring. So far, the southern states farmers have not committed to
planting any significant areas (still less than one hectare), but
the almost complete absence of fresh shoots in Australia during
August/September should be a sufficient inducement before long to
attract some serious growers. The main monopodial bamboo that suits
those colder winter rainfall climates is 'moso' (Phyllostachys
hetracycla pubescens) a Chinese runner grown also in Japan's
cold climate. 'Moso' is just as productive as the sympodial bamboo,
but a little more labour intensive and slower to reach maturity.
These three earlier mentioned species are by far the most grown
and researched bamboos in the world. Australian growers have
sensibly concentrated on those species because of available data and
because they have proved to be so successful and productive
overseas. All three are growing vigorously in various locations in
this country. Other species may prove to be suitable in Australia
eventually, and there is some research into this possibility, but
with the exception of a less productive clumping species (Bambusa
oldhamii) that tolerates cooler climates, these are the only
bamboos being planted here in reasonable commercial quantities.
Most Australians are unaware that they have even eaten bamboo
shoots in Chinese or Thai restaurants, and few have ever eaten fresh
shoots. People's concept of a bamboo shoot is usually something akin
to asparagus in size, but in fact the shoots of different cultivars
of the above species can vary between 1 kg and 10 kg in weight, and
be up to 300 mm in diameter and 700 mm long! The great attraction of
fresh shoots is their almost indestructible crunchy texture and an
ability to enhance their own subtle flavours by taking on nuances
from other ingredients in a dish. Their food value is very high in
terms of vitamins, minerals and essential body building blocks.
Their low calorie and carbohydrate content makes them an ideal food
for people with weight problems (interestingly, bamboo leaf is close
to 20% crude protein and being researched in both China and
Australia for its extraordinarily high bio-antioxidant content).
Grower confidence and interest is high. Research has been boosted
by generous grants from RIRDC and privately funded industry
research. In Northern NSW, the author's organisation Bamboo World
has succeeded after years of effort in establishing the main
plantation species in their own tissue culture laboratory, and is
now producing thousands of plants for their own plantations and for
other growers. The Atherton export plantation, Southern Cross
Plantations, is being created by Bamboo Plantations of Australia
Limited in conjunction with Bamboo World.
RIRDC has funded valuable research into tropical bamboos at the
QDPI's Bundaberg Research Station, the Northern Territory's DPIF in
Darwin, and Central Queensland University has been studying the cool
climate bamboos moso and Bambusa oldhamii for some time.
_files/nlaf5-05.jpeg) Harvesting
Dendrocalamus asper shoots
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In August 1998, industry representatives with assistance
from RIRDC formed an Australia wide industry representative
group, Australian Commercial Bamboo Corporation Limited (ACBC)
designed to create a comprehensive marketing system and
support growers of all high quality species. Voting membership
is limited to growers with more than half a hectare of
plantation. |
In the short time since incorporation, the ACBC in partnership
with University of Queensland, has negotiated a research grant for
more than $300,000 from RIRDC to develop a sophisticated chain link
marketing system based on a successful modern Dutch model. Together
with separate 'brand' names being developed for both local and
export marketing, the grant will cover market focus and volume, post
harvest research on harvesting, handling, packing, and growing
techniques, all designed to optimise Australia's product quality.
The system is being designed to encompass and support all high
quality species grown in all states, and will include training
systems and direct participation by ACBC growers in quality control
management, both here and at the targeted overseas cities. It will
ultimately include quality control, marketing and promotion of
timber culms throughout Australia, and investigation of value added
products.
The research team, under the overall guidance of Dr Ray Collins
of University of Queensland and ACBC management, has already
appointed a full time postgraduate student, and is currently
involved in edible shoot quality analysis with QDPI's Centre for
Food Technology, Brisbane.
When the Australian crop reaches a sufficiently saleable
capacity, the ACBC with the help of Queensland University and RIRDC
aim to be ready with reliable marketing systems in place to market
the product. Meanwhile this new self-sustaining agricultural
industry is up and running. More than 50 professional growers form
the nucleus of ACBC's professionally organised efforts.
Further reading:
"Bamboo Rediscovered" Victor Cusack ( $14.95 - Earth Garden
Books, 1997) "Bamboo World" Victor Cusack ( $69.95 - Simon &
Schuster/Kangaroo Press, 1999)
Both books contain comprehensive reference sections, particularly
the latter.
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Australian Commercial Bamboo Corporation Limited
Murwillumbuh Road WADEVILLE NSW 2474 Tel/Fax: (02)
6689 7214 Email: bamboo@nrg.com.au Website:
www.nrg.com.au/bamboo |
Mr Victor Cusack
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AFI Project 'Access to
Asia' Department of Primary Industries Webpage updated:
Sep. 1999
Copyright - Disclaimer
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Editors: Mandy Chew
& Wendy Morgan © Institute for Horticultural
Development Private Mail Bag 15, Ferntree Gully Delivery
Centre 621 Burwood Highway, Knoxfield, Victoria 3156,
AUSTRALIA Telephone: (03) 9210 9222, Facsimile: (03) 9800
3521 ISSN
1329-9166
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