Name |
Improved knowledge of constraints to value-added venison products - Phase 2 |
Summary |
unknown |
Program |
Deer |
Research organisation |
Alpine Valleys Venison Alliance |
Objective summary |
To identify the factors that constrain entry into retail space of value-added venison products. Research will include primary and secondary research relating to retailers’ expected deliverables from their suppliers, including existing and new product development, packaging and marketing support. Final steps involve developing a generic marketing support strategy, new product development and testing procedure as a case study for use by other venison alliances and other new food industry businesses. |
Corporate goal |
unknown |
National priority |
Frontier technologies for building and transforming Australian industries |
Rural priority |
Productivity and adding value |
RIRDC goal |
DEE-Supply chain efficiency, quality management and value adding |
Principal researcher |
Ailsa Page, phone 03 9687 7400 |
Research manager |
Julie Bird, phone unknown |
Admin contact |
John Bowers |