To conduct an information and education campaign to the floral industry supply chain to educate them on Australian grown wildflowers and foliage – using existing florist wire service networks and wholesale/supply chains as well as advice from top Australian floral designers and tips and specifications from the RIRDC wildflower quality specifications project. The project will also create a unique resource manual that covers wildflowers, foliages, tropicals and flowers from temperate/cool climate regions, showing photos, botanic and common names, basic specifications on how they can be purchased and tips on best practice, as well as photos showing how these flowers can be used in floral design. This resource manual will be designed and piloted as part of this project, with the intention for it to be produced separately from this project.

Wildflowers & Native Plants

Backcreek Country Pty Ltd

Educate florists about what wildflower and foliage products exist, when they are available, how they are used/cared for, and what the quality standards are for these products.

Improve the competitiveness and sustainability of Australian agriculture

An environmentally sustainable Australia

Supply chain and markets

WNP-Assess and evaluate markets to improve commercial outcomes for the industry

Lana Mitchell, phone (02) 62368336

Alison Saunders, phone (02) 6271 4124

Lana Mitchell