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Foreword 2. Vision and Mission Statements 4. Developing the Plan 6. The R&D Plan for 2002-2005 8. Benefit and Investment 10. Appendices

1. Purpose of the Plan 3. Contributions to the Plan 5. The Key Strategies for R&D 7. R&D Program & Annual Operating Plans 9. Some Recent Program Publications

Foreword

This Plan is the first attempt to analyse the R&D priorities for the New Animal products program. It presents the rationale for the program that the Corporation manages on behalf of the Commonwealth government and industry, and provides all stakeholders with guidelines on what R&D will be funded by the Corporation.

Many industry representatives have provided inputs into the Plan and the Corporation appreciates their valuable contributions.

The Plan has four Objectives directed at marketing, production, processing/product development, and information transfer. Strategies, major targets and performance indications are recorded. Recent publications of project reports are referenced reflecting the scope of the program with respect to the number of species and investments along the production, processing and marketing chain.

Peter Core
Managing Director
Rural Industries and Development Corporation

 

1	Purpose of the Plan

To document R&D needs of stakeholders investing in new animal products;

To present the rationale for RIRDC’s sub program (subsequently referred to as program) that the Corporation manages on behalf of the Commonwealth government and industries;

To provide researchers and advisory personnel guidelines on what R&D will be funded by RIRDC;

To facilitate interactions between various animal industry interests along the value-added chain;

 

2	Vision and Mission Statements

Vision is for viable prospective animal industries.

Mission is to facilitate R&D investments for the growth and profitability of prospective animal industries, producing in a viable and innovative way quality goods for national and international customers.

 

4	Developing the Plan

4.1 Industry Characteristics

4.2 Industry Values

4.3 Industry Associations

4.4 Developing the Industries and the People in Them

4.5 Past and Present R&D Investment in the Program

4.6 Resourcing and Managing the Program

Besides the direct contributions referred to in Chapter 3 the overall Plan has been developed using appropriate components that give the framework – scope and character – to the Program. It provides information on recent and present R&D investments, and describes how the program is resourced and managed.

4.1 Industry Characteristics

There are over 40 animal species that RIRDC has had enquiries related to the possibility of R&D investments. These are given in Appendix 2 and are categorised on the basis of investments and the extent of time that has been given by RIRDC in recent years in response to project identification and implementation, and also various enquiries.

The scope covers the semi/tropical zones including crocodiles and buffaloes, the semi/arid zones for emus and camels, while species such as kangaroo, ostrich, milking sheep and dairy goats are raised in various environments.

Many of species are native including possum, wallaby and nature geese. Some are feral such as camel and wildboar, while some are now raised in captive/farm environments such as rabbit and emu.

Some species are exported live including buffalo, camel, ostrich and dairy goats. There is potential for sustainable economic use of native birds and reptiles particularly for export markets. However there are legislative prohibition preventing commercial exports.

Processing includes use of abattoirs for meat from farmed livestock. Other animals are harvested with initial processing in the field (eg kangaroo and wildboar). There are some dedicated abattoirs for some species such as emu, ostrich, gamebird and rabbit but others such as buffalo and camel rely on using meat works that process mainly beef. Besides meat processed at abattoirs some co-products are value-added in Australia with the anti-inflammatory properties of emu-oil, for example, of considerable interest. Much of the goat and sheep milk processing occurs at factories; many of which process cow’s milk. However, some is successfully processed commercially on farm in a vertical integrated production/processing and marketing arrangement. Skins of some species are the most valuable commodity produced and many of these are partially treated in Australia before exporting for leather production.

Many products are mainly exported (eg meat from ostrich and emus; all livestock skins). For others there are increasing export demands (eg camel and buffalo meat, goat cheeses). On the other hand many others rely on domestic markets (eg duck, sheepmilk, rabbit and hare). Most meat is only for human consumption although 70% of the kangaroo meat is sold for pets and the remainder for human consumption in Australia and other countries.

4.2 Industry Values

The gross value of production at the farm gate is based on reports and industry assessments given in Appendix 3. The total value of all these industries in 1999/2000 was around $180m. It is difficult to obtain accurate figures as no government official surveys are undertaken, there are no national associations for many of the industries and some national associations have as members only a small proportion of producers or suppliers.

Trends over recent years include:

Increase in the human consumption of kangaroo meat by a factor of 2 over the past five years;

Increase in the export of ostrich meat from 80t in 1996/1997 to 800t in 1999/2000.

A continued growth in the production of dairy goat milk. For example in Victoria from 200,000 L/year for cheesemaking to 1,150,000L in eight years with 63% increase between 1997/1998 and 1999/2000.

4.3 Industry Associations

For most of the industries classified as A or B in Appendix 2 there are national associations that are meeting at least annually. Some of these and other representative associations are given in Appendix 4. In most industries there is frequent liaison between the executive of these and the Program Research Manager.

There is often a rapid turnover of members who serve as executives of industry associations. Sometimes these changes bring different emphasis of industry needs and directions. For example supply priorities can be moved quickly to those of marketing and vice versa once new markets are accessed and developed. These fluctuations hinder in some instances long term planning that is needed for industry stability and fruitful R&D programs.

4.4 Developing the Industries and the People in Them

Generally new industries develop through various stages. There is the innovative idea/concept when there are a low number of independent enterprises with little linkage. At that stage RIRDC has funded numerous feasibility studies to ascertain the likelihood of these fledging enterprises to build to profitable, viable industries (eg rabbit, hare, snail and goanna). Many industries might then move through phases of enthusiastic support, some growth, informal linkages and the drivers start to emerge. Often there comes the time when linkages become more formalised with a group of producers formulating articles of an association some of which will cover all sectors – production, processing and marketing. RIRDC often assists in facilitating initial meetings. To help newly formed associations to reach as many stakeholders as possible RIRDC has provided co-funding for the production of industry Newsletters that publish both industry news and R&D inputs, outputs and outcomes.

There have been successes and failures in some enterprises raising the livestock species included in the Program. In the early stages of some industries stock costs are exorbitant, as supply is limited. The value of stock in these stages far surpass the value of the commodities and some investors have suffered poor dividends. In some instances animals have been raised in the wrong climatic environment but this situation eventuates because Australia is a large island where investors are scattered and want to establish production enterprises relatively close to population centres. The circumstances are further exacerbated when stock have to experience lengthy transport to far-away processing works. Fortunately many enterprises have been through the high costs initiation phase and recent research on financial indicators show a favourable internal rate of return and benefit/cost ratios for some industries.

The human resource base of the industries has people of varying experience from traditional livestock producers and processor/marketers that wish to diversity to new entrants to primary industry who invest in a relatively small amount of land and do not have access to best practice procedures. Some producers have mixed enterprise farms with some of these having off-farm income; others might rely specifically on a single enterprise consisting of harvest/raising, processing and marketing products of one livestock species.

There is always a need for these stakeholders to have improving access to information and training in both business and technical skills. Obtaining benchmark information on costs, returns, constraints and opportunities for various industries and sometimes across industries provides guidelines to assist improvement in management. Facilitating industry representation at appropriate conferences, meetings, and workshops, nationally and internationally are worthwhile RIRDC investments.

4.5 Past and Present R&D Investment in the Program

The technical outputs and financial inputs of the Program have been analysed and evaluated on a project basis in RIRDC Publication No 00/114. Some sets of completed projects gave relatively high rate of returns on investments (RIRDC Publication No 00/115).

Summaries of recently completed and continuing projects are give in RIRDC Publication Nos 99/108 and 00/79.

The present Program has about 30 projects with a level of investment of $960,000. In 2000/2001 the cost of projects related to supply and/or production represents 61% of the total while the value for processing/product development/food safety is 22%, for marketing 14%, and for industry development and feasibility studies 3%.

The present program includes R&D in meat, milk and skins and cover kangaroo, ostrich, emu, crocodile, milking sheep, dairy goats, rabbit, earthworm, gamebirds, camel, and silkworm.

4.6 Resourcing and Managing the Program

The Program has been funded over the last eight years by RIRDC (35%), Industry (22%) and Research Agencies (43%). The RIRDC contribution is mainly from Commonwealth core funding. A statutory levy from buffalo producers provided a revenue of $20,000 (including Commonwealth matching) in 2000/2001. For kangaroo a voluntary industry contribution of $15,000 was provided in 2000/2001. In addition a new statutory levy on meat for human consumption that was introduced in January 2001 gave a revenue of $21,500 in 2000/2001.

The Program is supervised by a Research Manager who operates within the RIRDC charter and priorities and is guided by the outcomes from meetings and communication with industry associations, owners/managers of enterprises along the value chain, investors, research agencies and researchers.
 

5	The Key Strategies for R&D

• 5.1 SWOT Information
• 5.2 SWOT Analysis
• 5.3 R&D Strategies

5.1 SWOT Information

A summary of information for the different SWOT components is given in Appendix 5. The information is based on Workshops, Publications and Surveys as referred to in earlier chapters.

5.2 SWOT Analysis

Often the tabling of SWOT information remains a listing that is not well linked with strategies. In this document a SWOT analysis is used as the basis for deeper appraisal to develop overall industry strategies (Appendix 6).

The analysis includes maximising ‘opportunities’ using ‘strengths’; strategies to overcome ‘weaknesses’ by using ‘strengths’; and strategies to overcome ‘threats’, by using ‘strengths’ and ‘opportunities’.

5.3 R&D Strategies

Strategies given in Appendix 6 include those that can be addressed by R&D and also those that require other activities such as commercial investment, promotion, marketing, industry consultation/leadership, regulations etc.

From the analysis the major strategies that require R&D innovation for most, if not all, industries are:

Product Development

Production R&D

Marketing R&D

Transport and Distribution Costs

Improving Standards and Quality

Assessing Infant Industries

Reducing Productive Costs

Increasing Reproduction Rates

Improved Breeding Systems

Lowering Processing Costs

Improved Distribution Methods for Products

Improved Continuity of Supply

Maintain High Standards of Animal Health and Welfare

Other factors that R&D can contribute to are:

Development of Alliance in the value added chain

Using advanced technology

Assisting in publication of industry Newsletters

Assisting communication within industries and between industries

Other activities that could be included as appropriate in the program are:

Facilitating national and international visits of industry personnel

Identifying sources of commercial investment

Training

6	The R&D Plan for 2002-2005

The overall objective of the plan is to accelerate the development of viable new animal industries. The objective will be addressed by allocating available funds for the strategies developed in previous chapters. For some industries specific strategies are also included. Targets have been set and performance indicators on outputs declared.

The R&D Plan is based on the familiar conceptual model of the value added chain comprising links representing, for example, developing markets, improving processing, continuity of supply and increased productivity.

R&D will be aimed at:

Increasing market penetration and development

Improving processing, product development and diversification

Improving supply and productivity

Facilitating information transfer, industry development and community awareness

Objective One

To increase market penetration and development

Background

The marketing of products from prospective animal industries suffers because of the large size and small population of the country. Improved distribution methods are required within Australia and export of product is vital for viability of many industries. Continually new markets have to be identified and existing ones maintained.

 

Strategies

v Marketing R&D v Improving Transport of Livestock and Distribution Methods of Products

 

Major Targets

v Marketing R&D to expand access and penetration particularly for crocodile, sheepmilk and goatmilk, camel and ostrich industries v Developing more beneficial ways of transporting livestock from the farm to processing or live markets (rabbit, camel) v Identifying opportunities to improve distribution of products from processing to the customer particularly for rabbit, emu, buffalo, sheepmilk and goatmilk, and camel industries

 

Performance Indicators

v Better market intelligence and information v More markets/niche markets particularly export market access v Improved efficiencies in domestic and export distribution v Expenditure on marketing – total, growth and as % of total costs v Brand development

Objective Two

To improve processing, product development and diversification

 

Background

Processing is hindered for many of these industries because of the economy of scale and distances from the points of production. Allied to this often is poor work practices in handling and processing. New products need to be continually developed to provide the customer with a range of commodities to compete with existing products from traditional animal industries and to satisfy consumers who relate to niche and new experiences in nutrition. Products must have a reputation for safety and to facilitate good health.

 

Strategies

v Product Development particularly those of high value v Improving Standards and Providing Quality Guidelines v Lowering Processing Costs v Developing Alliances along the Value-Added Chain v Using Advanced Technology

 

Major Targets

v Developing new products including these of high value and consistent quality for niche markets v Researching shelf-life, microbial safety and other standards for selected industries such as ostrich, kangaroo, emu, crocodile, camel and rabbit v Researching for milk and meat science and technology v Developing tests for efficacy of products eg Emu Oil v Examining alternative processing systems such as the use of portable processing equipment v Researching the feasibility and opportunity of alliances between and within industries at various links in the value-added chain

 

Performance Indicators

v More products accepted by customers v Higher processing yield of saleable products v No incidences of food safety problems v New standards of efficacy of products v Assessment of the value of some alliances v Assessment of the use of, for example, mobile abattoirs v New processing techniques v Quality Assurer programs implemented v Increased labour productivity in processing

Objective Three

To improve supply and productivity

 

Background

Continuity of supply is hampered in various industries by such factors as adverse climate, the small number of enterprises, and lack of knowledge of how to avoid seasonal fluctuations. For many enterprises reproduction is lower than desirable, genotypes are inferior, and nutritional systems are not conducive for high conversion of food into product. With respect to the latter there is often poor knowledge of nutrition and feeding standards. In some instances there is a need for new management systems to improve turn-off.  Environmental stability or enhancement must also partner expanded production.

 

Strategies

v Production Systems R&D v Reducing Production or Harvesting Costs – labour costs of particular importance v Improving Continuity of Supply v Reducing Feeding Costs and Improved Nutrition v Increasing Reproduction Rates v Improving Breeding Systems based on Performance Recording

 

Major Targets

v R&D in breeding (eg crocodiles, milking sheep and dairy goats), reproduction (eg emu and ostrich), nutrition and feeding practices (crocodile, rabbit and ostrich) and health (milking sheep, dairy goats and crocodiles) to reduce costs v Identifying impediment to continuity of supply and target tactical R&D v Test new management systems related to handling, holding, and harvesting livestock

 

Performance Indicators

v Increased livestock growth rate and feed conversion efficiency v Reduced feeding costs and improved reproduction performance v Benchmarketing trends in production costs and performance in particular labour costs v Adoption of R&D outputs to improve commercial outcomes v No evidence of environmental instability v Level of information generated from the R&D

Objective Four

To facilitate information transfer, industry development, human capital and community awareness

 

Background

The Program’s Plan, Outputs and Outcomes should be circulated to industry as soon as possible. One arrangement which is reaping benefits is to establish an appropriate project advisory group to assist in the design and in the monitoring of the implementation. At times enterprises need assistance in forming an industry association that can in turn enhance the dissemination of R&D results via Newsletters circulated to stakeholders, government and community interests. Also some producers in traditional rural enterprises need documentation in considering investment in new animal products. The development of industry personnel and researchers can be assisted by partial funding of attendance at conferences and meetings both nationally and internationally. Assistance in industry training programs and employment of post-doctorates in projects add to the development of human capital. Consistently enquiries are received on assistance for the development of infant industries. As appropriate there is a need to undertake a feasibility and/or business plan on the likely success of commercial ventures for a particular species. As the Program relies heavily on government funding there is a need to disseminate plans, outputs and outcomes to the community and in particular to educational institutes and the media.

 

Strategies

v Assessing the feasibility of infant industries v Assisting in the formation of Industry Associations and the publication of regular Newsletters and other communication outlets v Documenting diversity for current rural producers to new animals enterprises v Strengthening institutional capacity eg new age cooperatives v Facilitating national and international visits for industry and research personnel v Identifying sources of commercial investment v Introducing and maintaining a high standard of animal welfare v Assisting in industry training for animal production, health and welfare, and an enhanced farm environment

 

Major Targets

v Completion of feasibility studies on infant industries v Some new industries being established v Publication of some specific Industry Newsletters and by E-mail communication, access all industries, education institutes and the media v A balanced program of travel by industry stakeholders

 

Performance Indicators

v Number of new entrants in industries covered by the Program v Number of feasibility studies v Number of Newsletters and other dissemination products number of issues annually, and number of recipients  v Number of travel engagements by stakeholders v Number of Training courses

 

7	The R&D Program and Annual Operating Plans

Annual operating plans allocating funds for R&D in the program will be based on this 3 year plan. Targets that will be attempted between 2002-2005 will depend on the annually approved funding. Priorities will change during this period depending on industry development, changes in industry leadership, R&D outputs, and outcomes in industry from adoption of outputs in current projects. However it is anticipated that funding allocations to the Objectives will reflect recent investment patterns as given in 4.5. That is investments will be on average 15% for Objective 1, 20% for Objective 2, 60% for Objective 3, and 5% for Objective 4.

 

8	Benefit and Investment

A benefit/cost and internal rates of return assessments for the program were recently completed (RIRDC Publications No 00/114 and No 00/115). Favourable returns were determined for the selected set of completed projects.

It is anticipated that a similar evaluation process could occur prior to 2005.

 

9	Some Recent Program Publications

Some recent publications mostly based on final project reports are given in Appendix 7.

The reports are available in hard copy for the cost of printing and postage. Most reports are also available on RIRDC Web: www.rirdc.gov.au.

10	Appendices

• 10.1 Appendix 1: Publications and Meetings that Contributed to Plan
• 10.2 Appendix 2: The scope of animal species addressed in the Programs
• 10.3 Appendix 3: Some Farm Gate Values of some of the Industries in the Program 99/00
• 10.4 Appendix 4: Industry Associations that relate to the Program
• 10.5 Appendix 5: SWOT Information
• 10.6 Appendix 6: SWOT Analysis
• 10.7 Appendix 7: Some Recent Publications

10.1 Appendix 1: Publications and Meetings that Contributed to the Plan

McInnes, P (2000) Prospective Australian Animal Industries – Australian Society of Animal Production Satellite Conference, University of Queensland, Gatton College

Michael, D (2000) Benchmarks for New Animal Products – Emu and Ostrich Production. RIRDC Publication No 00/136

Michael, D (2001) Benchmarks for New Animal Products –Alpaca, Buffalo and Rabbit Production. RIRDC Publication (in press)

Australian Emu Industry Research and Development Plan 2000-2005

Sheepmilk RIRDC Workshop Report 2000

Queensland Crocodile Industry Advisory Meeting 2000

Export Gamebird Project Advisory Committee Meeting 2000

RIRDC Skin Meeting, CSIRO Melbourne 2000

Australian Buffalo Industry Council AGM 2001
 

10.2 Appendix 2: The Scope of Animal Species Addressed in the Programs

 

Category	Description	Animal Species
A	Current R&D Investment relatively high	Kangaroo, ostrich, emu, crocodile, dairy goats, milking sheep, rabbit
B	Current R&D or Recent Investment medium	Camel, buffalo, gamebirds, (ducks, turkey, squab, pheasant, quail) earthworm, silkworm
C	Feasibility Studies or lower Investments undertaken on fledgling enterprises	Yabbies, snails, hares, alpaca meat, native birds and reptiles, antelope, goanna, cane toad, llama
D	Preliminary Proposals or enquiries	Cape Barron geese, magpie geese, mutton bird, bison, yak, turtle, beefalo, donkey, witchetty grubs, wildboar, frogs guinea pigs, flying fox, marron wallaby, possum

10.3 Appendix 3: Some Farm Gate Values of
Some of the Industries in the Program 99/00

 

Industry	Product	Value $m
Kangaroo	Meat Skin	43.0 48.0
Ostrich	Meat Skin Live	6.0 1.2 1.5
Emu	Meat	2.5
Crocodile	Meat Skin	0.8 4.5
Camel	Meat	0.2
Buffalo	Meat Live	0.4 0.9
Rabbit (farmed)	Meat	0.9
Duck	Meat	15.0
Turkey	Meat	10.0
Gamebirds	Meat	12.0
Goat	Milk	2.5
Sheep	Milk	0.8

10.4 Appendix 4: Industry Associations that Relate to the Program

Industry Organisations

Kangaroo Industries Association of Australia, Chairman, Lindsay Packer,
PO Box 113, Kallangur QLD 4503 Phone (07) 3202 1677

Australian Game Producers’ Association, President Mike Mulligan,
22 Churchill Street, Auburn NSW 2144 Phone (02) 9748 2261

Central Australian Camel Industry Association, Executive Director, Peter Seidel,
PO Box 8760, Alice Springs NT 0870 Phone (08) 8951 8183

Australian Goat Milk Association, Chairperson, Hanna Wardell,
RMB 2930, Childers Settlement Road, Childers Vic 3824 Phone (03) 5634 7603

Australian Buffalo Industry Council, President, Michael Swart
PO Box 39223, Winnellie NT 0821

Emu Farmers Federation of Australia, President, Bruce Makin
PO Box 344, Keith SA 5267 Phone (08) 8755 3026

Commercial Rabbit Breeders Association, President, Graeme Fullerton
‘Bundabah Stud’, Pacific Highway, Tea Gardens NSW 2324 Phone/Fax
(02) 4997 3112

Australian Ostrich Association, President, Dennis Saint
45 Settlement Road, Bellarine Vic 3223 Phone (03) 5251 3610

Game Industry Council of Australia, President, Carl Fraser,
Game Farm Pty Ltd, PO Box 102, Galston NSW 2159 Phone (02) 9653 2113

10.5 Appendix 5: SWOT Information

 

Strengths	Weaknesses	Opportunities	Threats
Environmentally sustainable (ALL) Contribution of Rural Economy and Regional Development (ALL) Raw products are healthy and safe – clean image (ALL) Effective quarantine system (MOST) Establishment of the Game Industry Council (MOST) Lack of Diseases (MOST) Strong R&D Capability and Capacity (MOST) Enterprises willing to take risks (MOST) Potential for growth (MOST) Satisfactory Supply (some, eg gamebird, crocodile) Satisfactory Processing (some, eg gamebird, goat and sheep milk) Satisfactory Breeding (some, eg buffalo, gamebird) Adoption of R&D outputs (some) Industry Leadership (some) Government consultation sufficient (some, eg camel, ostrich)	Production costs too high (ALL) Industry Size too small (MOST) Lack and occasionally continuity of supply of quality assured supply of products (MOST) Reproduction problems (MOST) Insufficient Export Markets (MOST) Insufficient Market Development within Australia (MOST) Training (MOST) Breeding Problems (some, eg crocodile, rabbit, ostrich, milking sheep) High costs of Processing (some, eg buffalo, crocodile, rabbit) Inefficient Distribution of Product (some, eg emu, buffalo, camel, goat and sheep milk) Inefficient R&D in Marketing (some) Reliance on Off-Farm income (some) Industry Leadership (some) Government consultation insufficient (some, eg emu, buffalo, dairy goat and milking sheep)	Product Development (ALL) Current Low Dollar Value (ALL) Assessing many infant industries (ALL) More government consultation (MOST) Production R&D (MOST) Marketing R&D (MOST) Taking Advantage of Australian image and unique products (MOST) Improving standards and quality assurance (MOST) Increased exposure through tourism and travel (MOST) Developing Export Markets (some eg goatmilk, sheepmilk, rabbit meat) Breeding R&D (some) Industry Training (some) Accessing more Export Markets (some) Providing more information on Markets (some) Regional Initiatives by government (some)	Exotic Diseases (ALL) Insufficient R&D funding (ALL) Continuity of Supply (some eg ostrich, goat milk, kangaroo) Negative publicity (some eg kangaroo, emu) Competition from other countries (some eg ostrich, crocodile) Animal Welfare Issues (some) Competitiveness with traditional animal products (some) Domination within a particular industry by a few enterprisers (some)

10.6 Appendix 6: SWOT Analysis

A. Maximising ‘Opportunities’ Using ‘Strengths’

 

Opportunity	Strengths	Strategy
Product Development	R&D Capability  Satisfactory Processing Satisfactory Supply Enterprises willing to take risks	R&D Innovation Commercial Investment
Production R&D	R&D Capability	R&D Innovation
Marketing R&D	R&D Capability Enterprises willing to take risks	R&D Innovation Commercial Investment Truth in Labelling Brand Development Alliances in marketing chain  Promotion
Developing Export Markets	Enterprises willing to take risks Products healthy/safe Satisfactory supply and processing Government consultation Game Industry Council	Attendance at Trade Fairs Visiting overseas countries Assess the need of generic marketing Develop protocols for exporting Utilise government overseas agencies
Improving Standards and Quality	R&D Capability	R&D Innovation Development of Standards Regulations and Quality Assurance
Assessing Infant Industries	R&D Capability	R&D Innovation Commercial Investment

B. Strategies to Overcome ‘Weaknesses’ by Using ‘Strengths’

 

Weakness	Strength	Strategy
Production, Costs Too High; Reproduction Cost; Breeding Problems	R&D Capability	R&D Innovation
Insufficient Markets	(Refer to A)
Processing Costs Too High Limited Processing Access	R&D Capability Game Industry Council Government Consultation	R&D Innovation Alliances in marketing chain Government initiatives in reducing costs
Insufficient Distribution	R&D Capability Industry Leadership Enterprises willing to take risks	R&D Innovation Alliances in market chain Using advanced technology

C. Strategies to Overcome ‘Threats’ by Using ‘Strengths’ and ‘Opportunities’

 

Threats	Strengths/Opportunity	Strategy
Exotic Disease	Quarantine System Government Consultation Game Industries Council	Regulations  Publicity Surveillance
Continuity of Supply	Potential for Growth Enterprises willing to take risks Adoption of R&D Results	R&D Innovation Alliance in supply chain Communication within industries
Negative Publicity	Industry Leadership Government Consultation Raw products are healthy Environmentally sustainable Contribution to Rural and Regional Development Taking Advantage of Australian Image	Industry Newsletters Public Relations
Animal Welfare	R&D Capability Production R&D Improving standards and quality  Government Consultation	R&D Innovation Public Relations

10.7 Appendix 7: Some Recent Publications

 

Title	RIRDC Publication No.
NAP research in progress	99/108
New Animal Products Research in Progress	00/79
Evaluation of the Prospective New Industry Program – Stage 1 and 2	00/114; 00/115
Emu Products Increasing Production & Profitability	99/143
Emu oil – its anti-inflammatory properties	99/133
Declawing of farmed emus – harmful or helpful?	99/177
Emu Farming – Development of reproductive technology	00/37
Benchmarks for New Animal Products – Emu & Ostrich Production	00/136
Improving Skin Quality of Emus and Ostriches	01/04
Ostrich enterprise budgeting software	99/117
Ostriches – Their Nutritional Needs Under Farming Conditions	00/120
Genetic Evaluation for Australian ostriches	00/153
Specialty goat cheese	98/116
Year round supply of Goat Milk	00/31
Dairy Goat Products – Developing New Markets	01/55
The Palatability & Potential Toxicity of Australian Weeds to Goats	00/139
Australian Farmed Rabbit	99/89
Cartilage Co-products – Commercial development of alternative production species	00/35
Marketing Analysis and Plan for the Camel Industry	00/09
Skin Disease of Farmed Crocodiles	00/74
Crocodiles – Restraining and meat quality	00/105
Development of speciality dairy products from sheep milk	99/69
Dairy Sheep – Commercial Scale Management & Breeding Procedures and Production of Sheepmilk Powder	01/29
Self-selection of diet by growing meat-type ducks	00/156
Farming European Brown Hare – Feasibility Study	00/75
Potential for expansion of the Freshwater Crayfish Industry in Australia	00/142
Breeding and Growing Snails Commercially in Australia	00/188
Australian Buffalo Industry - Market Research and Feasibility Study	99/71
Increasing buffalo production using reproduction technology	00/165
Maximising Marketing Opportunities for Buffalo Products	01/15

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