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Upgrade of Deer QAMA Software by Chris Tuckwell, Rural Industry Developments
March 2005
RIRDC Publication No 04/172 RIRDC Project No DIP-11A
Although Quality Assurance may not yet guarantee a premium price for Australian deer industry products, in the UK a major venison processor is paying a premium of about 15% above their standard price for venison sourced from properties with quality assurance accreditation.
Not only is there an opportunity for price premiums, but in the near future quality assurance accreditation may well be a minimum requirement for market access for products, particularly food products.
This upgrade of the Deer QAMA software will help ensure the credibility and acceptability, by the marketplace, of the Australian Deer Industry QA program, and provide a reasonable guarantee of food safety and commitment to animal welfare.
Australian Deer farmers must be continually encouraged to adopt the industry QA program to help guarantee markets access for their products. Guaranteed market access, particularly as the largest percentage of its output is sold on export markets, is vital to ensuring the Australian industry’s sustainable and profitable future.
 
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