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Rural Industries Research & Development Corporation
Summary of full report
June 2001
RIRDC Publication No 01/093
RIRDC Project No MMS-2A
Toward an Industry Vision
Without a single organisation representing the whole Australian mohair industry (and gaining its support) there is no mechanism in place to draft an all-embracing Vision Statement or compiling an industry endorsed business plan.
In October 2000 Mohair Australia Limited adopted a new vision statement of its own aimed at directing policy formulation and operational activities of the organisation ...
Mohair Australia.s overriding responsibility is to help create conditions that instil confidence in the stability and profitability of the Australian Angora/Mohair industry sufficient to ensure the continued participation of existing producers and to attract new participants.
The organisation stopped short of setting production objectives that might have been the first step in the formulation of a relevant industry vision statement. It is to be hoped that at some future time Mohair Australia will take the responsibility of drafting an industry plan and formulating industry- wide objectives with the intention of seeking wider industry support for the implied vision.
This project gives a guide to some of the issues that such a plan will need to address as it is based on a combination of interviews and the drawing together of recently published papers and documents, and as such is an attempt to obtain the views of a wide range of people from the mohair community.
Based on information so collected a vision for the Australian Mohair Industry would include the following elements:
Such long-term objectives
are rarely achieved in industries with far greater resources than this
one and may be judged as 'day dreaming' for mohair. Nevertheless, the promotion
of Australia for South African farmers wishing to relocate may be an objective
worth considering. There may also be niche opportunities such as those
pursued by Elite Fibres and Australian Fibre Spinners in the processing
sector, but generally the desirable long-term outcomes will be difficult
to influence.
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