Wildflowers is that sector of the Australian flower industry focused on flowers and foliage native to Australia and South Africa, sometimes also called ‘hard flowers’. On the world market, the industry’s main competitive advantage lies in its ability to source new crops and products from Australia’s diverse and unique range of endemic flora. Wildflowers account for most of Australia’s fresh flower exports.
The industry has great opportunity to further exploit current market demand and new product development utilising Australia’s diverse range of native flora to meet the needs of ‘fashion-driven’ local and overseas buyers.
The majority of projects supported by RIRDC, state departments of agriculture and other research providers have focused on the development of new crops or products. A range of new technologies and management practices to improve quality and profitability has also given Australian growers a significant edge.