Program Overview


Wildflowers is that sector of the Australian flower industry focused on flowers and foliage native to Australia and South Africa, sometimes also called ‘hard flowers’. On the world market, the industry’s main competitive advantage lies in its ability to source new crops and products from Australia’s diverse and unique range of endemic flora. Wildflowers account for most of Australia’s fresh flower exports.

The industry has great opportunity to further exploit current market demand and new product development utilising Australia’s diverse range of native flora to meet the needs of ‘fashion-driven’ local and overseas buyers.

The majority of projects supported by RIRDC, state departments of agriculture and other research providers have focused on the development of new crops or products. A range of new technologies and management practices to improve quality and profitability has also given Australian growers a significant edge.

Wildflower growing can achieve better returns per unit area of land and per unit of water for irrigation, than many other agricultural enterprises. In addition, growing wildflowers generally requires fewer inputs of pesticides, fertilisers and water than growing traditional flowers such as roses, carnations and annuals.

There is no statutory levy on wildflowers. Funding is provided by RIRDC core funds and industry voluntary contributions. For the period 2015 to 2018 RIRDC core funding will be on a competitive basis across the New and Emerging Plant Industries program. Preference will be given to projects that include matching funds from industry and align with the objectives outlined in the New and Emerging Plant Industries Three-Year RD&E Plan (2015–2018).

R&D Plan

The New and Emerging Plant Industries Three-Year RD&E Plan (2015–2018) outlines the research, development and extension (RD&E) objectives for new, emerging and other core funded plant industries from January 2015 until June 2018. The Plan includes Wildflowers.

Key contacts and links

RIRDC Program Manager

Duncan Farquhar
Ph: 02 6923 6912
Email: Duncan.Farquhar@rirdc.gov.au

Relevant links

WildFlowers Australia

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RIRDC Projects and Results

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Current projects

Current wildflower projects are included on the New and Emerging Plant Industries page, under 'Current projects'.

Completed projects

Completed wildflower projects are included on the New and Emerging Plant Industries page, under 'completed projects'.

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Magazines and Newsletters

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