Research Project Details

Project Details

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Chicken Meat Usage and Attitude Survey
Summary The broad aim of the research is to provide RIRDC with comprehensive knowledge of current consumer usage and attitude of chicken within its competitive set in order to:
further enhance the quality and safety of chicken meat products
and improve the image of chicken products.
Program Chicken Meat
Research organisation Colmar Brunton Pty Ltd
Project Stage Closed
Project start date Monday, June 23, 2008
Project completion date Monday, January 26, 2009
Journal articles from project Not Available
National priority Safeguarding Australia
Rural priority Adoption of R&D
RIRDC goal CME-Increase the productivity and efficiency of chicken meat production
Principal researcher Helen Finn
Research manager Kylie Hewson
Admin contact Susan Metlege