Research Project Details

Project Details

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Kangaroo meat awareness marketing research for foodservice and consumer
Summary Increasing domestic sales of kangaroo to the restaurants, chefs and consumers in Australia.
Program Kangaroo
Research organisation Food Companion International
Objective summary Would see kangaroo meat editorial and marketing research and analysis into a cross section of various foodservice and cooking magazines, newsletters, chefs association newsletters and chef focus groups.
Project Stage Closed
Project start date Tuesday, January 01, 2008
Project completion date Monday, May 31, 2010
Journal articles from project Not Available
National priority Promoting and maintaining good health
Rural priority Advanced Technology
RIRDC goal KAN-Enhance industry success through targeted industry-specific RD&E
Principal researcher Mel Nathan
Research manager Julie Bird
Admin contact Mel Nathan